Tag Archives: Marketing

5 factors that can make or break a marketing vendor-client relationship

How a vendor establishes a client account team can uncover insights into how productive the relationship will actually be. Steve Petersen on April 23, 2020 I’ve worked with some wonderful vendors throughout the years, but there are some that are not so ideal. Having worked at a vendor, I have experienced this type of relationship … Continue reading 5 factors that can make or break a marketing vendor-client relationship →

2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Marketing Technology

Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. Amy Gesenhues on April 22, 2020 It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker … Continue reading 2020 Marketing Technology Landscape features 8,000 tools, goes interactive →

7 Top Digital Marketing Strategies in 2020 that Drive Bold Results

Digital Marketing Strategies

Pam Moore — April 21, 2020 Brands are feeling the weight of competition in a digital world that never shuts off. Old methods are not working like they use to. Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the … Continue reading 7 Top Digital Marketing Strategies in 2020 that Drive Bold Results →

9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19

Public Relations

William Comcowich — April 21, 2020 The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online. Many businesses adapted quickly to the crisis. Gyms … Continue reading 9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19 →

How Can Startups Find Creative Graphic Design Companies for their Digital Marketing Needs on a Small Budget?

Digital Marketing Strategies

Ankush Mahajan — April 20, 2020 Today, the business world has become the most competitive and challenging phenomenon. Information Technology is the key factor of change. Quality presentation and unique graphic designing have become the necessity to grow the business and to develop an image in the local market, domestic market, or global market. Graphic … Continue reading How Can Startups Find Creative Graphic Design Companies for their Digital Marketing Needs on a Small Budget? →

The New Guidelines for Online Marketing During COVID-19

Online Marketing

River Cartie — April 17, 2020 Time moves differently now, and so should your marketing. At the beginning of the coronavirus (COVID-19) pandemic, some people worried that marketing their business was in bad taste, and at one point, that might have been true — depending on the nature of your business. However, things have changed … Continue reading The New Guidelines for Online Marketing During COVID-19 →

9 Retention Strategies for Digital Marketing Agencies During COVID-19

Digital Marketing Strategies

Akvile DeFazio — April 17, 2020 As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We have already seen some incredible creativity, as agencies shift their strategies, product lines, service offerings, and their overall business operations in order to … Continue reading 9 Retention Strategies for Digital Marketing Agencies During COVID-19 →

The Anatomy of Content Marketing [Infographic]

Content Marketing

Alex Toma — April 17, 2020 Content marketing is and will continue to be one of the most effective forms of digital marketing. In times when consumers are more educated and research-driven, it’s not as easy as creating an ad and paying do be displayed on the internet. Research shows that 71% of consumers are … Continue reading The Anatomy of Content Marketing [Infographic] →

Search Marketing in the Context of COVID-19

Search Tools

Chris Pitt — April 17, 2020 Last week, while trying to make sense of search marketing in the context of COVID-19, I came across a Warren Buffet quote that read, “Be fearful when others are greedy and greedy when others are fearful”. Now I’m not advocating being greedy, especially not at a time like this, … Continue reading Search Marketing in the Context of COVID-19 →

5 Important Pitfalls of AI In Marketing You Should Know

Marketing Tools

Thomas Griffin — April 17, 2020 Artificial intelligence technology is transforming digital marketing. Algorithms have the capacity to process and analyze immense quantities of data that the human mind is incapable of. And they can do this rapidly while producing highly accurate results. Today, businesses rely on AI to not only gather, process, and produce … Continue reading 5 Important Pitfalls of AI In Marketing You Should Know →