Tag Archives: Marketing

3 Digital Marketing Trends to Watch for in 2020

Chanakya Kyatham — May 17, 2020 In 2020, we will observe new marketing trends along with some current trends that are still effective: Chatbots – automatic personalized help; 2020 technologies breathe new life into chatbots, making them more compelling and popular than they were in previous years. Voice Search – as more people use digital … Continue reading 3 Digital Marketing Trends to Watch for in 2020 →

5 Digital Marketing Strategies to Boost Brand Awareness

Digital Marketing Strategies

Samantha Warren — May 17, 2020 Brand awareness is very important in this digital era. Digital marketing is turning out to be one of the most popular ways to boost brand awareness. Some tools can be used and some activities can be done for free. It is important to pay attention to organic digital marketing … Continue reading 5 Digital Marketing Strategies to Boost Brand Awareness →

E-Commerce Marketing Reimagined: Maintaining Connections During COVID-19

eCommerce Challenges

Jonathan Ranger — May 14, 2020 I must admit, I was concerned this article might appear self-serving. With the many inspiring stories of self-sacrifice, it is natural to contemplate our place in the crisis and to search for the greater meaning in our work. I have also witnessed many brands struggle – I’ve spent hours … Continue reading E-Commerce Marketing Reimagined: Maintaining Connections During COVID-19 →

Don’t Forget These Top Email Marketing Strategies

Email Strategy

Ashley Hill — May 15, 2020 Think email marketing is dead? Think again. Email is more alive than ever. In fact, by 2021, there will be an estimated 319.6 billion emails sent and received every day. And inbound marketing is more alive than ever too—and I couldn’t be more excited about it. Why inbound? … Continue reading Don’t Forget These Top Email Marketing Strategies →

Online Marketing Strategies During COVID-19

Online Marketing Strategies

Erin McDonald — May 15, 2020 The COVID-19 pandemic has disrupted a lot of things, and it’s had a profound impact on online marketing. While more people than ever before are turning to the internet in the wake of social distancing, those people are concerned about their finances and future and aren’t spending as much. … Continue reading Online Marketing Strategies During COVID-19 →

Performance Marketing, Advertising Blazes New Trails In Search, Digital

Marketing Strategy

Performance Marketing, Advertising Blazes New Trails In Search, Digital by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2020 Performance advertising and marketing will become the dominant strategy in 2020 — especially now as companies emerge from COVID-19 lockdown and every dollar invested in a campaign must have clear and measurable goals. Data can back the … Continue reading Performance Marketing, Advertising Blazes New Trails In Search, Digital →

5 Best Practices for Text Message Marketing

SMS Marketing

Chintan Zalani — May 14, 2020 You’ve probably already received text messages from companies. But have you ever considered SMS marketing for your brand? If you haven’t, then these statistics should do the trick: Globally almost three billion people use smartphones – that’s about one in three people on the planet, Gartner quotes various sources … Continue reading 5 Best Practices for Text Message Marketing →

Use Affiliate Marketing To Prep You For Full-Scale Knowledge Commerce

Affiliate Marketing

Shobha Ponnappa — May 14, 2020 Affiliate Marketing Is Invaluable To Learning The Arts And Smarts Of Knowledge Commerce If you are a starter Knowledge Commerce marketer you may wonder if you have all the skills you need to market and sell your own products, after you have created your own ebooks, courses, membership sites … Continue reading Use Affiliate Marketing To Prep You For Full-Scale Knowledge Commerce →

How real is your real-time marketing?

Marketing Lessons

The term “real-time marketing” gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their competition. Amy Gesenhues on May 14, 2020 “Event-triggered and real-time marketing will have the biggest impact on marketing activities in the next five years,” said Gartner Vice President analyst Mike McGuire, “However, before marketers can … Continue reading How real is your real-time marketing? →

Increase Sales and Website Traffic with These 4 Email Marketing Tools

Traffic Generation

Susan Gilbert — May 13, 2020 Today I have some resources to help you improve your sales with email marketing. When sending out messages to your subscribers your goal should be to encourage them to respond and ultimately make a purchase. These great tools will help you get your emails to the right target market. … Continue reading Increase Sales and Website Traffic with These 4 Email Marketing Tools →