Tag Archives: Marketing

Top 4 Benefits of Performance Marketing for Small Businesses

Jake Eisenberg November 27, 2020 Performance marketing is a performance-based form of paid marketing and advertising where a business only pays once a desired action is achieved. These actions – agreed upon by the business (merchants) and the marketing partners (publishers) ahead of time – may be in various forms such as clicks, generation of … Continue reading Top 4 Benefits of Performance Marketing for Small Businesses →

4 Marketing Tools You Need to Dominate Your Marketing Strategy

Marketing Tools

Chris Christoff November 26, 2020 Digital marketing is one of the most powerful ways of generating leads and successfully converting them into sales. With the growing popularity of this marketing strategy, competition amongst marketers, too, is rapidly increasing. And only the best marketers with a solid plan survive the race. That’s why it’s important for … Continue reading 4 Marketing Tools You Need to Dominate Your Marketing Strategy →

How To Choose An Email Marketing Platform [Infographic]

Email Marketing

Brian Wallace November 25, 2020 90% of marketing experts say email engagement is their primary method in measuring content performance. Almost the same, 87% of marketing experts say email is one of their top channels for organic distribution. On top of that, email marketing is free. With that comes many options. 59% of marketing professionals … Continue reading How To Choose An Email Marketing Platform [Infographic] →

The Small Business Guide to Marketing on TikTok

TikTok

Dave Schneider November 24, 2020 For most small businesses, the advent of social media platforms a marketing tool came as something of a surprise. For that reason, social media penetration among small businesses took until 2017 to reach 75%, leaving many scrambling to catch up even as the major social channels became saturated. It was … Continue reading The Small Business Guide to Marketing on TikTok →

Create a Winning Email Marketing Strategy That Explodes ROI

Email Marketing

Angela Hausman, PhD November 24, 2020 Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a complex web of actions, from attracting subscribers to maintaining a connection that reduces churn to deliver profits. Today, we’ll break down this complexity to deliver optimal results from your … Continue reading Create a Winning Email Marketing Strategy That Explodes ROI →

LinkedIn for Business Marketing: How to Start it the Right Way

LinkedIn Business

Praveen Mishra November 24, 2020 Before we begin, let’s reflect on a perspective – We’re living in a time when there are no gatekeepers to block us from connecting with anyone in the world, regardless of their social and economic status. All of this is happening in real-time. Social media started out as a fun … Continue reading LinkedIn for Business Marketing: How to Start it the Right Way →

Trumping the Gold Rush of Affiliate Marketing: A Beginner’s Must-Know Guide

Affiliate Marketing

Ali Faagba November 23, 2020 If you have been following the stories of blogging royalties in the past few years, you’d, at one point, probably envisioned treating yourself to a sumptuous Kobe Beef while staring at a Macbook at the Maldives beach on a hot summer noon. Truth is, those things you see aren’t fictional, … Continue reading Trumping the Gold Rush of Affiliate Marketing: A Beginner’s Must-Know Guide →

Are Direct Marketers Scared of Digital Marketing?

Digital Marketing

Scott Logie November 23, 2020 Digital marketing is not a new concept – four out of five marketing organisations have a digital marketing platform (DMP) or are implementing one, according to Gartner – but it can be a confusing one. All the brands that we work with engage with prospects and customers through various digital … Continue reading Are Direct Marketers Scared of Digital Marketing? →

5 Marketing Podcasts You Need to Listen to in 2021 [Infographic]

Podcasts Marketing

Maria Ganta November 17, 2020 If you don’t have time to read all the articles related to the latest marketing trends, insights, and tips, I have the perfect solution for you. Marketing podcasts! According to Infinite Dial 2020, the podcasting sector has had a considerable rise over the past few years. 37% of Americans have … Continue reading 5 Marketing Podcasts You Need to Listen to in 2021 [Infographic] →

7 Unique Ways Instagram and Email Marketing Work Together

Email Marketing Tools

Denise Langenegger November 16, 2020 When it comes to marketing, email is perceived as an old-school marketing tactic while Instagram is seen as the new kid on the block. When creating a marketing campaign, however, email and Instagram can work together in a harmonious way that utilizes each of their unique advantages. With more than … Continue reading 7 Unique Ways Instagram and Email Marketing Work Together →