Elena Iordache-Stoica November 16, 2020 2020 is close to an end and with everything that has happened in the world, I think it’s safe to say I’m not the only one who will not miss it. But before the end of the year, I wanted to take the time to reflect on what has forever … Continue reading How Has Digital Marketing Changed in 2020?
Tag Archives: Marketing
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns. Rodric Bradford on November 16, 2020 The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email … Continue reading What to know about email marketing in a pandemic world
30 Mobile Marketing Statistics to Inspire Your Strategy
Erika Giles November 12, 2020 Tablets and smartphones have taken over the marketplace. If you’re not prepared to connect with your audience on these devices, you’re missing out on one of the greatest opportunities to grow your business in the digital age. Don’t take our word for it though. Let’s review our comprehensive list of … Continue reading 30 Mobile Marketing Statistics to Inspire Your Strategy
How Does AI Impact Email Marketing and Programmatic Email Advertising?
Ioana Dulcu November 13, 2020 Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising. Table of Contents: Why Is Artificial Intelligence … Continue reading How Does AI Impact Email Marketing and Programmatic Email Advertising?
90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy
Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy
3 Lessons in Social Media Marketing from Miranda Priestly
Erika Taylor Montgomery November 13, 2020 If you’ve ever seen “The Devil Wears Prada,” you know that the Editor-in-Chief of Runway Magazine is filled with quick and icy insults to her assistants and almost everyone around her. Within those cold remarks, however, there are valuable social media marketing lessons to be had. Here are three … Continue reading 3 Lessons in Social Media Marketing from Miranda Priestly
Why PIM is Essential for Your Thanksgiving and Black Friday Marketing Strategy
Shashin Shah November 12, 2020 Did you know that in 2019 digital selling accounted for 20.1% of the entire holiday sales, and Thanksgiving Day alone saw online sales cross the $ 4 billion milestone for the very first time? Shopping has always been big on these occasions, even with 2020’s disastrous impacts, it won’t be … Continue reading Why PIM is Essential for Your Thanksgiving and Black Friday Marketing Strategy
Create Demand Through Video Marketing
Lauren McHugh November 11, 2020 Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today’s digital marketplace requires content that fits into every channel, draws audiences in and keeps them engaged, and guides potential customers to find their perfect solution. No other type … Continue reading Create Demand Through Video Marketing
How to effectively plan sprints for agile marketing teams
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering. Stacey Ackerman on November 11, 2020 Do you remember back to high school when your teacher gave you a big essay to write and it was due at the end of the quarter? If … Continue reading How to effectively plan sprints for agile marketing teams
The Role of App Marketing in Digital Transformation
Madeleine Wilson November 9, 2020 As the weather gets colder and people brace for a potential second shutdown, mobile app marketing has never been more important. The reality of life during a pandemic means more screen time. More people are staying home and connecting with friends, coworkers, and loved ones through their mobile devices. Mobile … Continue reading The Role of App Marketing in Digital Transformation
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