More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes. By Constantine von Hoffman Published on June 5, 2026 Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic question: What’s actually working? According to Bitly’s … Continue reading Marketing measurement is breaking under its own complexity
The company is building a platform that lets marketers use AI across the customer journey while maintaining governance, privacy, and data quality. By Constantine von Hoffman Published on June 4, 2026 At this week’s Snowflake Summit ’26, Snowflake made a pitch to be what it calls a “System of Intelligence” for … Continue reading Snowflake’s new AI tools target a marketing pain point
MCP solves the infrastructure problem that kept AI agents stuck at the analysis stage. But raw access to a live ad account is a liability without the guardrails a platform like Optmyzr provides. By Optmyzr Published on June 4, 2026 Ask any paid search manager who has tried to get an AI agent to do … Continue reading AI agents can’t help if they can’t see your marketing data by Optmyzr
Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels. By Constantine von Hoffman Published on June 3, 2026 Salesforce unveiled a new set of agentic marketing tools today at its Connections event in Chicago. They are designed to automate more of the marketing workflow, … Continue reading Salesforce pushes agentic marketing from planning to pipeline
Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI. By Mike Pastore Published on June 2, 2026 Salesforce made its name in the CRM space. Despite its moves into data and AI and rumors that it would change its name to Agentforce, Salesforce still trades under … Continue reading What happens to Marketing Cloud as the data layer takes charge at Salesforce?
AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless. By Optimove Published on June 1, 2026 Archilochus, the ancient Greek poet, wrote a line that has traveled through 28 centuries and now belongs to every Navy SEAL training manual and leadership keynote: We don’t rise to the level … Continue reading McKinsey frames AI 2.0; Positionless Marketing delivers it by Optimove
47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs. By Constantine von Hoffman Published on May 29, 2026 Nearly half of B2B SaaS companies say they have already cut or reduced marketing roles because of AI, according to a new report from Wynter. … Continue reading AI is powering the loss of B2B marketing jobs
Most marketing activity creates attention. The campaigns that earn trust and action are built on genuine customer understanding. By Zac Stucki Published on May 27, 2026 Marketing exists to create movement — from disinterest to curiosity, from curiosity to confidence, and from confidence to action, then hopefully, evangelism. Leverage is the ability to … Continue reading The 5 myths of marketing leverage
AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools. By Chris Robson Published on May 26, 2026 One of the biggest traps in marketing research and technology today is mistaking speed for impact. We’re focusing on doing more, being more efficient, and … Continue reading The real risk of AI is marketing commoditization
Companies that organize and structure metadata have a major edge in AI-powered search and personalization. By Benjamin De Castro Published on May 22, 2026 Creative may win the awards, media gets the moolah, but metadata is what helps AI marketing actually work. Metadata is already important today as the currency for organic search. … Continue reading The AI marketing advantage hiding in your metadata
