Most marketing activity creates attention. The campaigns that earn trust and action are built on genuine customer understanding. By Zac Stucki Published on May 27, 2026 Marketing exists to create movement — from disinterest to curiosity, from curiosity to confidence, and from confidence to action, then hopefully, evangelism. Leverage is the ability to … Continue reading The 5 myths of marketing leverage
AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools. By Chris Robson Published on May 26, 2026 One of the biggest traps in marketing research and technology today is mistaking speed for impact. We’re focusing on doing more, being more efficient, and … Continue reading The real risk of AI is marketing commoditization
Companies that organize and structure metadata have a major edge in AI-powered search and personalization. By Benjamin De Castro Published on May 22, 2026 Creative may win the awards, media gets the moolah, but metadata is what helps AI marketing actually work. Metadata is already important today as the currency for organic search. … Continue reading The AI marketing advantage hiding in your metadata
AI mandates without structure are creating workslop across marketing teams. Here’s how to build a smarter adoption strategy. By Ana Mourão Published on May 21, 2026 AI is now the main driver of increased martech budgets, but the adoption of AI tells a different story. Research on martech performance finds that only 49% … Continue reading Marketing teams must own AI, or workslop will take over
Martech stacks have outgrown project-based management. Marketing teams need stronger ownership, governance, and service models. By Gareth Chilton Published on May 19, 2026 Marketing and creative teams now run technology environments as complex as many enterprise IT systems. But while IT organizations built disciplines around governance, service ownership, and operational management, marketing teams … Continue reading What marketing can learn from IT about running complex technology
Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage. By Constantine von Hoffman Published on May 15, 2026 For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech … Continue reading The AI search shift changing B2B marketing metrics
CMOs can lose credibility when they rely on analytics theater. Focus board conversations on the metrics tied to revenue and profitability. By Mike Ruff Published on May 14, 2026 Whether attending board meetings in person or preparing the CEO for them, CMOs need strategic solutions backed by reliable data to demonstrate the … Continue reading The 4 marketing metrics that matter in the boardroom
Despite AI reshaping markets, most CMOs are still seen as execution-focused, creating a gap that threatens their strategic relevance. By Sharon Cantor Ceurvorst Published on May 4, 2026 AI is no longer a future disruptor for marketing. It is already changing discovery and buying decisions, and how organizations evaluate market opportunities and compete for … Continue reading How marketing leaders are succeeding in the AI era
As AI reshapes martech, affiliate programs highlight where human expertise still drives performance and results. By Adam Weiss Published on May 1, 2026 There are a lot of conversations right now about the ‘SaaSpocalypse,’ and with good reason. Companies are already replacing software vendors and IT services with AI-enabled vibe coding versions. As … Continue reading Why affiliate marketing still needs humans in the AI era
May 01, 2026 7 ways AI is being used at work by everyone from teachers to marketing professionals BY Associated Press Artificial intelligence is permeating workplaces, changing the nature of jobs of every stripe. Teachers are using it to create lesson plans and grade papers. Marketing professionals are harnessing it to work a room and learn … Continue reading 7 ways AI is being used at work by everyone from teachers to marketing professionals
