Tag Archives: Marketing

If you’re marketing on ‘Email Island,’ don’t get yourself voted off

Email Marketing Strategy

Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them? Mike Pastore on February 23, 2024 I’m not a fan of the television show “Survivor,” but let’s just say it gets viewed in our home and leave it at that. Like a significant portion of … Continue reading If you’re marketing on ‘Email Island,’ don’t get yourself voted off →

Niche advertising: 7 actionable tactics for targeted marketing

Advertisement Tools

Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape. Geoff Crain on February 22, 2024  The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the … Continue reading Niche advertising: 7 actionable tactics for targeted marketing →

B2B content marketing: Driving success through strategic content creation

B2B Content Marketing

B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience. Chris Wood on February 20, 2024 B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience and drive conversions. In this article, we will explore the fundamentals of … Continue reading B2B content marketing: Driving success through strategic content creation →

Salesforce rolls out new edition of Marketing Cloud for small businesses

Salesforce

Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on. Constantine von Hoffman on February 20, 2024 Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for … Continue reading Salesforce rolls out new edition of Marketing Cloud for small businesses →

How to make the most of your marketing work management solution

Marketing Platforms

Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity. Brianna Miller on February 19, 2024 Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing … Continue reading How to make the most of your marketing work management solution →

CRM and marketing automation: The challenges and benefits of integration

CRM Software

These foundational elements of the martech stack work better together, if you get the integration right. Mike Pastore on February 19, 2024 Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including … Continue reading CRM and marketing automation: The challenges and benefits of integration →

Mastering the art of goal setting in marketing operations

Goals Settings

Take a dual approach for success, setting top-down and bottom-up goals. Megan Michuda on February 14, 2024 As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers … Continue reading Mastering the art of goal setting in marketing operations →

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