Bob Van Rossum — August 9, 2019 Follow @BobVR — August 9, 2019 The speed of change in marketing combined with today’s candidate-driven job market creates a recipe where companies are in a battle for top-quality talent. Fortunately for you, the current market is very candidate-driven. With that said the traditional tool of finding a … Continue reading Marketing Talent Agency: Dos and Don’ts for Resume Writing 101
Suhaib Mohammed — August 9, 2019 Follow @Suhaib_writes — August 9, 2019 Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share … Continue reading B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content
Evaluating a few key questions can help your team create respectful, inclusive and more effective marketing campaigns. Ronald Dod on August 9, 2019 at 11:55 am American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation … Continue reading Here’s why the demand for diversity is driving digital marketing success
Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices
In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign?
Stephanie Lee — August 7, 2019 — August 7, 2019 Ecommerce and social media have fundamentally changed the average customer journey. Purchasing power, user reviews, and information about products and services can all be accessed online. As a result, it’s getting harder and harder to reach prospective or even current customers with traditional marketing tactics. … Continue reading Guide to Email Marketing
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. Kyle Henderick on August 6, 2019 While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity … Continue reading 4 easy ways to refresh your marketing strategy during the summer
Stewart Dunlop — August 6, 2019 — August 6, 2019 rawpixel / Pixabay Millennials are growing up. The generation born between 1981 and 1996 are now aged between 23 and 38. They’re starting families and moving forward in their careers. The next generation along is Gen Z. Born from 1997 onward, they range from kids … Continue reading Email Marketing to Millennials and Gen Z – What’s the Difference?
Mike Parry — August 2, 2019 — August 2, 2019 “Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep … Continue reading The Future of Email Marketing
Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is now a digital profession that is indistinguishably intertwined with and supported by marketing technology. In truth: Martech is marketing. Bold statement? You bet. … Continue reading Where do you sit on the “martech is marketing” spectrum?