Marketing teams risk flooding channels with low-quality AI slop. Learn how to balance speed with strategy and protect brand integrity. By Greg Kihlstrom Published on March 23, 2026 Last updated on March 23, 2026 As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s future on … Continue reading AI commoditizes marketing execution and elevates judgment
AI is transforming entry-level marketing roles from execution to oversight, forcing teams to rethink how junior talent contributes and grows. By Melissa Reeve Published on March 19, 2026 Last updated on March 25, 2026 Digital marketing is undergoing the most drastic capability upgrade in its history, and it is fundamentally changing what entry-level … Continue reading AI is reshaping what entry-level marketing work looks like
Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable. By Vladimir Ceric Published on March 16, 2026 Last updated on March 16, 2026 Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, … Continue reading Too many workflows are breaking marketing automation
AI is making coordination tools easier to replicate, putting pricing pressure on parts of the marketing stack that deliver convenience rather than operational risk. By Gareth Chilton March 12, 2026 Much of the marketing stack is priced and purchased as infrastructure, but many parts are actually coordination layers that AI can increasingly replicate. … Continue reading AI is repricing the marketing stack, not collapsing it
At the March MarTech Conference, we talked about transforming your workflow from a bottleneck into a growth engine. By MarTechBot March 12, 2026 We know the pressure of spending more time hunting for the right asset or manually stitching data together than actually marketing. While AI dominates the headlines, its true power isn’t just … Continue reading Say goodbye to busywork: Rethinking marketing workflows for a smarter future
Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data. By Pamela Parker March 10, 2026 Phone conversations are now one of the most important first-party data sources in modern marketing measurement. As privacy changes weaken traditional attribution signals, conversation intelligence platforms are emerging as a … Continue reading The marketing data most companies still fail to measure
Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey. By Melissa Washburn March 10, 2026 If you’ve been in marketing long enough, you’ve probably lived through a few identity crises. First, we were channel experts. Then we became integrated, growth and performance … Continue reading Why the future of marketing looks like product management
Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend) Chris WaltonMar 5, 2026 TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue ÷ Total Marketing Cost (includes all fees, content, internal labor, tools). ROMS can also … Continue reading Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)
Why Finance Skepticism Haunts Marketing Projections by Laurie Sullivan , Staff Writer, March 3, 2026 Marketers and finance teams often misunderstand each other with regard to money and performance, even with marketing-mix modeling (MMM). Only 10.9% of marketers participating in a study acknowledged that they are very aligned with their company’s finance team, whereas 26.7% … Continue reading Why Finance Skepticism Haunts Marketing Projections
AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. By Brianna Miller March 2, 2026 We’ve all felt it — that initial buzz around AI. For a while, every marketing conversation started with “Did you see what ChatGPT can … Continue reading How to drive real ROI with AI in B2B marketing
