Tag Archives: Marketers

Certification Program For Digital Marketers With Focus On Data Skills

Digital Marketing

The Digital Data Solutions certification is aimed at increasing data management proficiency across the industry. Ginny Marvin on May 11, 2015  As a working understanding of data management has become an integral aspect of of digital marketing, particularly with the growth of programmatic buying and selling, the IAB is extending its certification programs to include Digital … Continue reading Certification Program For Digital Marketers With Focus On Data Skills →

The Essential Marketer’s Guide to Using Twitter’s Newest Features

Twitter

Marisa SmithMay 5, 2015 If you’ve been paying any attention at all to Twitter, you’ve noticed a ton of new features and updates in the past year. Many of these features pose terrific marketing opportunities for your business. Lost in the swirling sea of Twitter features? Don’t know what’s out there or where to begin? … Continue reading The Essential Marketer’s Guide to Using Twitter’s Newest Features →

Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask

Marketing Guide

Contributor Sahil Jain shares the top questions asked by marketers at a recent social media event, along with the expert panelists’ answers. Sahil Jain on April 30, 2015  More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or money, driving success on every … Continue reading Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask →

5.5 Key Components of Growth Hacking for Non-Startup Marketers

Business Improvement

Lindsay TjepkemaApril 29, 2015 Growth hacking is more than a buzzword. It’s an innovative, sensitive approach to increasing revenue in the startup world. However, like many trendy terms, it’s often misunderstood. What is the act of growth-hacking, and what does it entail? Entrepreneur Gigan Biyani points out that a “growth hacker is really just a … Continue reading 5.5 Key Components of Growth Hacking for Non-Startup Marketers →

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