Tag Archives: Marketers

Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers

Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers →

Mobile Optimization Getting More Important For Email Marketers [Infographic]

Email Marketing

Jonathan YefetOctober 7, 2015 Did you know that as of October 2014, 64% of American adults owned a smartphone… and that right now there are about 1.91 billion smartphone/mobile device (tablets) users. It’s quite amazing how quickly the population has adopted smartphones over the years, and we’ve stressed (and will continue to stress) how important … Continue reading Mobile Optimization Getting More Important For Email Marketers [Infographic] →

Is Coding a Necessity for Digital Marketers in 2016?

Digital Marketing

Olatunde AdedejiOctober 6, 2015 The digital marketing activity is fast evolving. The trends so far signal more disruptions of the digital landscape in the coming years ahead. In the skill sets required of a digital marketer, coding is seen by many marketing professionals as not too essential or the exclusive domain of the technically minded … Continue reading Is Coding a Necessity for Digital Marketers in 2016? →

Only Good Content Will Save Marketers From Themselves

Content Management

Erin MayOctober 1, 2015 You can now block individual senders from your Gmail account with two simple clicks. Last week Google announced the most recent in a long history of updates to its core products designed to benefit user experience. Keyword stuffed articles with no value no longer rank well in search, and now graymail … Continue reading Only Good Content Will Save Marketers From Themselves →

3 Things All Great Digital Marketers Know

Digital Marketing

Bonnie HarrisSeptember 25, 2015 Online promotion and customer activity tracking have changed the face of marketing forever, that’s a given. As a result of this I’m seeing some disturbing trends in digital marketing including a strong bias against elements of marketing that have always packed a powerful punch. Every day there’s a new digital “expert” … Continue reading 3 Things All Great Digital Marketers Know →

4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands

Branding In Social Media

How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their e-commerce growth. Jordan Elkind on September 25, 2015 E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion … Continue reading 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands →

5 Video Trends that Deserve Marketers’ Attention

Video Marketing

Nancy LibermanSeptember 24, 2015 The popularity and effectiveness of video continues to grow by leaps and bounds. Marketers cite video as a top investment priority for the next few years. As such, it’s important to start strategizing now and leverage those trends that best benefit your brand. 1. Instagram now allows brands to post 30-second … Continue reading 5 Video Trends that Deserve Marketers’ Attention →

Why Marketers Lead Digital Business Transformation

Marketing Strategy

David DeansSeptember 21, 2015 One upon a time, at a typical enterprise organization anywhere in the world, all business technology procurement decisions were dictated by the company’s CIO and the execution was managed by their loyal technical team. Meanwhile, life was good for most people in an IT vendor’s sales force who were laser focused … Continue reading Why Marketers Lead Digital Business Transformation →

Will Facebook’s “Empathy” Button Be Good News For Marketers?

Facebook

Marketing experts weigh in possible impact of Facebook’s plan to test a way for people to express shorthand emotions other than Like. Martin Beck on September 21, 2015 Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it … Continue reading Will Facebook’s “Empathy” Button Be Good News For Marketers? →

Here’s How Marketers Can Build On Their “Never Active” Subscriber Base

Email Marketing

Even though the number of “never active” subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place. Jason Warnock on September 15, 2015 Not long ago, marketers were struggling to reach a consumer’s inbox. Marketers sent multiple emails a week; … Continue reading Here’s How Marketers Can Build On Their “Never Active” Subscriber Base →