Marketing experts weigh in possible impact of Facebook’s plan to test a way for people to express shorthand emotions other than Like. Martin Beck on September 21, 2015 Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it … Continue reading Will Facebook’s “Empathy” Button Be Good News For Marketers?
Even though the number of “never active” subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place. Jason Warnock on September 15, 2015 Not long ago, marketers were struggling to reach a consumer’s inbox. Marketers sent multiple emails a week; … Continue reading Here’s How Marketers Can Build On Their “Never Active” Subscriber Base
Hailey MelamutSeptember 5, 2015 As a self-proclaimed Instagram aficionado (shameless plug to follow me @haileymelamut), I spend more time than I care to admit thinking of aesthetically-pleasing ways to share my day-to-day on social media. Yes, I am that annoying friend who whips out their phone to document every last morsel of food at dinner … Continue reading I ‘Gram Therefore I Am: Instagram for Marketers
John W HayesSeptember 4, 2015 I had a bad day last Wednesday. Everything I touched seemed to go wrong. You name it: From creative blocks to technology meltdowns, I seemed to struggle with absolutely everything. The day just seemed to go from bad to worse, culminating in a less–than–stellar webinar performance when my audio went down … Continue reading Optimism: The Marketer’s Greatest Asset
Tara CoomansSeptember 2, 2015 Lazy marketers are everywhere.Some lazy marketers are smart, some are not.Some understand strategy, some do not.But they all have one thing in common: for lazy marketers, it’s all about the short cut. Hey, I’m all for time savers, working smart not harder, but let’s face it, when it comes to your … Continue reading The Marketing Strategy Lazy Digital Marketers Abandon Completely
Founded by Michael Johnston and Dr. Minor Gordon, the site offers digital marketers a new level of competitive research. Amy Gesenhues on September 1, 2015 While social may be driving many marketing to-do lists, email is still a priority. Less than a year ago, a study from Pew Research Center revealed employees with online access … Continue reading Notablist — A Search Engine Built For Email Marketers — Includes 4M+ Searchable Email Campaigns
Sales and marketing don’t have to be at odds with one another. Columnist Steve Olenski discusses what marketing teams can learn from sales to benefit the whole organization. Steve Olenski on August 31, 2015 In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word … Continue reading 4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective
If you don’t have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it’s not a good idea. David Rodnitzky on August 25, 2015 Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d … Continue reading “We Test Everything” And Other Lies Online Marketers Tell
Columnist Mike Sands explains why you should make first-party data a priority and why it will bring you results when it comes to people-based marketing. Mike Sands on August 25, 2015 Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer experiences. The ever-increasing number of connected channels … Continue reading Where Can Marketers Find The Best Customer Data? Under Their Noses
By Andrei Petrik August 24th, 2015 If you’re in charge of marketing at a small or a medium sized company, you have enough on your plate to work on, and troubleshooting your website shouldn’t be one of them. That’s why you need to build your website on a platform that allows you to easily design … Continue reading A Marketer’s Guide To Choosing A WordPress Theme
