Isabel WagnerOctober 16, 2015 As if life as a B2B marketing professional is not hard enough in times of often stagnant or shrinking budgets, recent research by SmartInsights revealed 50 percent of marketers have no clearly defined digital marketing strategy for 2015. The main reasons, according to the study, include lack of investment to measure … Continue reading Report: Marketers Still Grapple with Digital Marketing Strategies
With a new Canvas ad format and a dedicated Shopping section, Facebook is upping its focus on mobile e-commerce solutions. Ginny Marvin on October 12, 2015 Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly … Continue reading What Marketers Need To Know About Facebook’s New & Existing Product Ads
Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers
Jonathan YefetOctober 7, 2015 Did you know that as of October 2014, 64% of American adults owned a smartphone… and that right now there are about 1.91 billion smartphone/mobile device (tablets) users. It’s quite amazing how quickly the population has adopted smartphones over the years, and we’ve stressed (and will continue to stress) how important … Continue reading Mobile Optimization Getting More Important For Email Marketers [Infographic]
Olatunde AdedejiOctober 6, 2015 The digital marketing activity is fast evolving. The trends so far signal more disruptions of the digital landscape in the coming years ahead. In the skill sets required of a digital marketer, coding is seen by many marketing professionals as not too essential or the exclusive domain of the technically minded … Continue reading Is Coding a Necessity for Digital Marketers in 2016?
Erin MayOctober 1, 2015 You can now block individual senders from your Gmail account with two simple clicks. Last week Google announced the most recent in a long history of updates to its core products designed to benefit user experience. Keyword stuffed articles with no value no longer rank well in search, and now graymail … Continue reading Only Good Content Will Save Marketers From Themselves
Bonnie HarrisSeptember 25, 2015 Online promotion and customer activity tracking have changed the face of marketing forever, that’s a given. As a result of this I’m seeing some disturbing trends in digital marketing including a strong bias against elements of marketing that have always packed a powerful punch. Every day there’s a new digital “expert” … Continue reading 3 Things All Great Digital Marketers Know
How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their e-commerce growth. Jordan Elkind on September 25, 2015 E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion … Continue reading 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
Nancy LibermanSeptember 24, 2015 The popularity and effectiveness of video continues to grow by leaps and bounds. Marketers cite video as a top investment priority for the next few years. As such, it’s important to start strategizing now and leverage those trends that best benefit your brand. 1. Instagram now allows brands to post 30-second … Continue reading 5 Video Trends that Deserve Marketers’ Attention
David DeansSeptember 21, 2015 One upon a time, at a typical enterprise organization anywhere in the world, all business technology procurement decisions were dictated by the company’s CIO and the execution was managed by their loyal technical team. Meanwhile, life was good for most people in an IT vendor’s sales force who were laser focused … Continue reading Why Marketers Lead Digital Business Transformation
