by Brian Solis November 14, 2015November 14, 2015 Hashtags are everywhere and brands are aiming to capitalize on all things UGC (user generated content). But sometimes, brands jump onto digital trends without truly understanding why they’re culturally relevant, in this case hashtags, and how to be part of the conversation in meaningful and effective ways. … Continue reading Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant
The new technology for the phone attribution/conversion platform claims to block more than 99% of robocalls that pollute attribution stats. Barry Levine on November 12, 2015 You would probably rate a robocall during dinner as annoying. Now let’s suppose you’ve got a large marketing operation set up to field phone calls from an online ad … Continue reading Robocallers Are Not Going To Like DialogTech’s New SpamSentry, But Marketers Might
by Rachel Wolfson November 11, 2015 Follow @Rachelwolf00November 11, 2015 As 2016 quickly approaches, it’s clear that digital marketing is on the rise. Startups in particular are on the hunt to find exceptional marketing professionals who know how to leverage social media, make sense of marketing analytics and come up with new and creative ideas … Continue reading 5 Reasons Millennials Make the Best Digital Marketers
by Kit Smith November 11, 2015November 11, 2015 On 22 October, Facebook revamped its search console by indexing all 2 trillion public posts. The goal? To improve the results of 1.5 billion searches conducted on the site every day. The update appears to be the latest effort by Facebook to keep people on the site … Continue reading Facebook Search FYI: What Does It Mean For Marketers?
Lauren FryeNovember 4, 2015 B2B marketing attribution sets heroic, revenue-centric marketers apart from the rest. When it comes to optimizing marketing channel performance and generating ever higher ROI, it’s the most effective weapon in their arsenal. The infographic below shows the current state of marketing attribution, using data derived from the 2015 State of Pipeline Marketing … Continue reading New Stats Reveal How B2B Marketers Think About Attribution [Infographic]
Andy BeoharNovember 3, 2015 B2B marketers know that LinkedIn is a powerful tool for promoting business content. With over 380 million members using the platform, LinkedIn provides a vast network of professionals with whom you can share business insights and product posts, but it’s important to make sure that your efforts are driving results. Below, … Continue reading B2B Marketers: 4 Ways To Drive Results Using LinkedIn Content
Lucas MillerNovember 2, 2015 Regardless of whether you like it or not, marketing is now a digital endeavor. Sure, there was a time when handing out fliers, working with roadside billboards and paying for radio commercials actually worked to promote a product or service—fortunately, those days are long gone. And yes, this is a fortunate … Continue reading Digital Marketers: Blogging Is Well Worth the Vulnerability and Sacrifice
Justin WongOctober 21, 2015 Written by Amanda Austen, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 percent of the information transmitted to our brains is visual data. Images, charts, and bursts of … Continue reading Infographics: Why They Should Be In Every Marketer’s Tool Belt
Isabel WagnerOctober 16, 2015 As if life as a B2B marketing professional is not hard enough in times of often stagnant or shrinking budgets, recent research by SmartInsights revealed 50 percent of marketers have no clearly defined digital marketing strategy for 2015. The main reasons, according to the study, include lack of investment to measure … Continue reading Report: Marketers Still Grapple with Digital Marketing Strategies
With a new Canvas ad format and a dedicated Shopping section, Facebook is upping its focus on mobile e-commerce solutions. Ginny Marvin on October 12, 2015 Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly … Continue reading What Marketers Need To Know About Facebook’s New & Existing Product Ads
