Is email marketing the right career path for you? Columnist Jose Cebrian explains why email marketers’ skills are just what the marketer of the future needs — and explores how those responsibilities are broadening. Jose Cebrian on August 24, 2015 I have worked with many young(er) people over the years who have wondered where they … Continue reading Email Marketers: The Marketing Leaders Of The Future?
Google announced Postmaster Tools last month, but many email marketers aren’t fully utilizing it yet. Columnist Tom Sather explains how you can use the data it provides to overcome common deliverability issues. Tom Sather on August 19, 2015 Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most … Continue reading How Email Marketers Can Make The Most Of Gmail Postmaster Tools
Grant MunroAugust 4, 2015 1.44 Billion, 300 Million, 302 Million. Those are the estimated number of users on Facebook, Instagram and Twitter respectively. With userbase growth forecasted to remain in double digits for all three networks for the next few years, there is unprecedented potential for marketers to share their brand story on a large … Continue reading Why Marketers Must Tell a Compelling Visual Brand Story
Andrew NguyenAugust 1, 2015 Marketers get online conversion data from every advertising platform they use. This creates a need for a third party platform to help marketers measure online conversion data coming from multiple platforms. Without the ability to distinguish which prospects converted, and when the conversion happened, marketers can’t see what’s happening in their … Continue reading How Demand Generation Marketers Get The Most Accurate Online Conversion Data
Jeff JulianJuly 27, 2015 On July 20th, Instagram made this announcement on their twitter feed: Starting today, you can search people, places and hashtags on web. Now, if you open your browser from a laptop or desktop machine, you can use search bar to find people or brands, places, and hashtags. Since the beginning on … Continue reading What Does Instagram Desktop Search Mean for Content Marketers?
Marketers need to move beyond the data and metrics and remember to make meaningful connections with other humans, says columnist Jim Williams. Jim Williams on July 27, 2015 Everywhere we turn, it seems that automation, software and “over-metricizing” are suffocating our profession. In the endless quest for leads and conversions, we’ve relegated ourselves to growth … Continue reading Have Marketers Forgotten What It’s Like To Be Human?
Marty Weintraub, July 27, 2015 Meerkat is a popular mobile app that enables users to broadcast live video streaming over the Web. Notably missing from the mix are obvious ways to quickly index in Google through search engine optimization. Let’s look at some optimization techniques SEO that Meerkatapp.co provides, and some strategies that just may get your live feed … Continue reading Meerkat, Google SEO: Search Engine Rank For Savvy Marketers
New ad tool will take the guesswork out of targeting people following live events on Twitter. Martin Beck on July 23, 2015 Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting, a new advertising feature to help brands and businesses reach people engaged with live … Continue reading Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences
Chris HortonJuly 23, 2015 Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. This time … Continue reading Marketers: Are You Ready for In-App SEO?
Laurie Sullivan @lauriesullivan, (July 22, 2015) Connecting with consumers during their time of need has been Google’s mantra for at least the past year. Will it rain? Where are the fireworks? How do I make the perfect hamburger? It doesn’t only happen on a smartphone. Holidays consist of celebratory moments that people share with friends … Continue reading Labor Day Searches – What Marketers Need To Know
