This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year. Tim Peterson on December 22, 2017 Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected to reap a … Continue reading How marketers will take their social spend more seriously in 2018
By Shivangi Sharma December 5th, 2017 We are all storytellers. Each action we take plays a part in telling a story. The email you sent (December 11, 2017) following up with a prospect. The blog post you published an hour ago on Google’s latest trends. The hero image on your website’s homepage. I could go … Continue reading The Busy Marketer’s Guide to Storytelling & Digital Marketing
Getting the most out of your data is on every marketer’s wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018. Stefan Benndorf on December 7, 2017 Be honest, what is it that you really want for Christmas? It’s a more effective marketing operation, … Continue reading Here’s what marketers really want for Christmas: 3 tips for building a better approach to data
Marketers Smarten Up, Spend Less On Holiday Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2017 Data released Monday from The Exchange Lab, a GroupM/WPP company focusing on programmatic advertising, suggests marketers spent less on campaigns this past U.S. Thanksgiving Day weekend than in prior years. But that’s not a bad thing for … Continue reading Marketers Smarten Up, Spend Less On Holiday Campaigns
While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Sonjoy Ganguly on November 17, 2017 Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability … Continue reading Call to B2B marketers: Job titles matter more than you think
Pankaj Narang — November 1, 2017 — November 1, 2017 Twitter offers brands a great opportunity to reach and engage with a large audience and increase brand popularity. When it comes to analyzing and understanding the efforts of your Twitter marketing strategy, there is a lot you need to know. There are plenty of twitter … Continue reading A Complete Guide To Twitter Analytics For Marketers
By Rehan Ijaz November 1st, 2017 Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the overall concept and experience remain … Continue reading Why Real Marketers Prefer Email Marketing
Understanding Cross-Device: 3 Things Marketers Need To Know by Nicole Ron , Op-Ed Contributor, October 20, 2017 Today’s consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. This Thanksgiving, for example, you may research a piece of jewelry on several different blogs from your smartphone before dinner, and … Continue reading Understanding Cross-Device: 3 Things Marketers Need To Know
Kristi Wilken — October 11, 2017 — October 11, 2017 Photo-Mix / Pixabay When it comes to search engine optimization these days, it’s far from enough to simply produce great work. Whether you’re sharing the written word, photos, books, slideshows, or infographics, your overall strategy should go further than just sharing and waiting. Your hard … Continue reading Marketers Are Boosting Their Site Traffic 300% With These SEO Best Practices
Mike Moran — October 9, 2017 Follow @MikeMoran — October 9, 2017 I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. (How did you know?) I … Continue reading Digital Marketing Requires Millennial Marketers
