Young Entrepreneur Council September 7, 2021 Earning a glowing recommendation from a happy customer is one of the highest compliments for many businesses. This positive word-of-mouth not only affirms that they’ve made their customer happy, but it also means they’ll potentially gain some new customers as well. But what used to exist strictly as an … Continue reading Digital Marketers: 10 Ways to Drive More Positive Word-of-Mouth
Tag Archives: Marketers
Email marketers don’t have time for shiny new things
How to diagnose if you’re wasting your time chasing the bright-and-shiny. Ryan Phelan on September 2, 2021 I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. … Continue reading Email marketers don’t have time for shiny new things
Marketers Confused About Performance Marketing Vs. Growth Marketing
Marketers Confused About Performance Marketing Vs. Growth Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2021 There is a lot of confusion in the marketplace around the definitions of performance marketing, growth marketing, and how the two differ from each other. That’s what data shows from a survey conducted by agency 3Q Digital, founded … Continue reading Marketers Confused About Performance Marketing Vs. Growth Marketing
TikTok Spark Ads: The Ultimate Guide for Marketers
Brittany Garlin August 20, 2021 Consumers everywhere have been complaining about the number of ads they receive online. Nobody likes the interruptive nature of digital ads, which is a major obstacle brands have been trying to overcome. In fact, Statista reported that around 63% of internet users in the U.S. have a negative attitude towards … Continue reading TikTok Spark Ads: The Ultimate Guide for Marketers
What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers?
Ken Fortney August 18, 2021 For decades, Division I schools in the National Collegiate Athletics Association have gone unchallenged in their efforts to keep athletic benefits capped. Not only has this decision rendered conference competition heavily regulated, but it has also proven oppressive to athletes. To justify strict regulations, NCAA schools insisted that college tuition … Continue reading What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers?
2021 Survey Reveals How Marketers Take Advantage of Video
Osama Khabab August 17, 2021 Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the value of video content in marketing. In fact, 70% of marketers swear by the value of video marketing and say that it has shown a positive return on investment. This statistic alone should be enough … Continue reading 2021 Survey Reveals How Marketers Take Advantage of Video
5 lessons email marketers learned in the pandemic
And how to apply them to your email marketing program. Kath Pay on August 17, 2021 In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before … Continue reading 5 lessons email marketers learned in the pandemic
What Are the 7 Email Design Best Practices Marketers Should Follow
Yash Chawlani August 16, 2021 Email marketing is an effective way to reach new customers while keeping current clients engaged and interested. It is a well-known fact that returning customers are more valuable to a firm than newly acquired customers and email marketing is one way to stay connected to existing customers between purchases. Email … Continue reading What Are the 7 Email Design Best Practices Marketers Should Follow
Marketers bullish on digital engagement
Salesforce’s “The State of Marketing” report finds widespread optimism. Kim Davis on August 12, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Marketers bullish on digital engagement
Google Shows Marketers What Organic Search Traffic Declines Look Like
Google Shows Marketers What Organic Search Traffic Declines Look Like by Laurie Sullivan @lauriesullivan, July 21, 2021 What do different types of website organic traffic declines look like? Daniel Waisberg, search advocate at Google, categorizes them in a post, describing the reasons why a drop can occur. It’s not the first time he delved into … Continue reading Google Shows Marketers What Organic Search Traffic Declines Look Like