And how will the metaverse impact these strategies? Chris Wood on January 6, 2022 Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Marketers are always in search of new strategies and technologies to gain a competitive advantage, so … Continue reading How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement
Tag Archives: Marketers
Why first-party data collection should be a priority for marketers
Knowing the value of first-party data collection and activation is the first step toward successful campaigns. Corey Patterson on January 5, 2022 “No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based … Continue reading Why first-party data collection should be a priority for marketers
3 ways marketers can build trust with data ethics
Why adherance to data ethics is the new standard for modern marketing. Corey Patterson on January 3, 2022 Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out … Continue reading 3 ways marketers can build trust with data ethics
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year. Ryan Phelan on December 22, 2021 I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this … Continue reading Marketers: Where will you be a year from now?
Ecommerce marketers weigh shipping hikes in 2022
Shopify reports increases by major carriers, including USPS, UPS, DHL Express and Canada Post. Chris Wood on December 16, 2021 Prices for many goods and services are on the rise, and this includes shipping costs by major carriers, Shopify tells us in their 2022 report. Marketers, especially those with an ecommerce focus, should factor these … Continue reading Ecommerce marketers weigh shipping hikes in 2022
3 ways marketers can increase email engagement
Marketers can improve email engagement by implementing live, interactive elements. Corey Patterson on December 16, 2021 Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear … Continue reading 3 ways marketers can increase email engagement
Top 9 Email Mistakes Marketers Make During the Holiday Season
Andriy Zapisotskyi December 8, 2021 The Christmas holidays are almost here! Though it’s a cheerful period for everyone, it’s also a “hot season” for marketers. The marketing team has a lot of work to create the perfect festive branding of their products or services, maintain launched campaigns, and make reports. In this splash combination of … Continue reading Top 9 Email Mistakes Marketers Make During the Holiday Season
How email marketing is changing and what marketers should do about it
Find out what’s been added to the Email Marketing Periodic Table. Corey Patterson on December 8, 2021 Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to … Continue reading How email marketing is changing and what marketers should do about it
The OOH industry’s digital transformation encourages marketers to test and learn
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed. Chris Wood on November 24, 2021 “In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and … Continue reading The OOH industry’s digital transformation encourages marketers to test and learn
How marketers can keep customers engaged using data
Successful customer engagement depends on good data. Corey Patterson on November 23, 2021 at 1:11 pm One of the most difficult challenges marketers face is keeping customers engaged long enough to buy. And while there are multiple factors involved, this problem often stems from bad data. Kate Adams, SVP of Marketing at data solutions company … Continue reading How marketers can keep customers engaged using data
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