Tag Archives: Marketers

3 ways marketers can prepare for a cookieless future

Cookieless Targeting

How marketers can adapt their data strategies to third-party cookie deprecation. Corey Patterson on January 26, 2022 Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference, Sharon Kratochvil, Vice President of Global Analytics at Michael Kors, talked about the strategies her … Continue reading 3 ways marketers can prepare for a cookieless future →

Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows

Advertisement Industry

Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows by Laurie Sullivan  @lauriesullivan, January 27, 2022 The advertising industry continues to undergo transformation with Google ending its Federated learning of cohorts (FLoC) for Topics and privacy legislation, as advertisers look to cut ties with behavioral targeting and pivot toward more sustainable alternatives … Continue reading Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows →

How email marketers everywhere can learn from privacy success in the UK and EU

Privacy

US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson. Chris Wood on January 25, 2022 Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score … Continue reading How email marketers everywhere can learn from privacy success in the UK and EU →

What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

Content Management

Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 22, 2022 at 4:44 pm A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? →

How are digital agencies helping marketers transform in 2022?

Business Transformation

Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients. Chris Wood on January 21, 2022 The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform … Continue reading How are digital agencies helping marketers transform in 2022? →

How marketers can use behavioral data to improve customer experiences

Marketing Transformation

Understanding customer behavior is vital to enhancing experiences. Corey Patterson on January 21, 2022 “Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “Things could be different … Continue reading How marketers can use behavioral data to improve customer experiences →

The metaverse is coming

Metaverse

The metaverse and Web3 aren’t here yet, but it’s time to start thinking about the positive opportunities they might create as well as the negative risks. Kim Davis on January 13, 2022 Don’t believe them when they tell you the metaverse is already here. What we do have is a swarm of virtual realities but … Continue reading The metaverse is coming →

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