NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. Chris Wood on February 14, 2022 The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only … Continue reading How marketers used the Super Bowl to influence fans on social media and search
Marketers could gain more utility in their NFT efforts if it hooked into their CRM or CDP. Chris Wood on February 10, 2022 On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to a published report based on a source who asked not to be … Continue reading What a Salesforce NFT cloud service could mean for marketers
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications. Pamela Parker on February 10, 2022 Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers … Continue reading What is call analytics and how is AI giving marketers more power to measure inbound call data?
With accelerating digital transformations, marketers need solutions to improve customer experiences. Corey Patterson on February 10, 2022 “The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe marketing technology can help improve those digital experiences – helping your brand … Continue reading How marketers can prioritize digital experiences
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions. Kim Davis on February 9, 2022 NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual … Continue reading Marketers look to adtech and agencies to solve the addressability problem
IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For ‘Blackout’ by Laurie Sullivan @lauriesullivan, February 8, 2022 Measurement is one of the industry’s biggest challenges. The IAB State of Data 2022 report released Tuesday reveals that many executives are less prepared for the deprecation of third-party cookies than first believed, and there is a great deal of work to … Continue reading IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For ‘Blackout’
Student athletes are just one example of figures audiences find relatabe and we’ve been covering that this week. Chris Wood on February 4, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, … Continue reading Marketers are looking for relatable figures
A new CMO Council report finds the event marketing landscape vastly changed. Kim Davis on February 1, 2022 The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” In a new report, “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that … Continue reading Marketers are reimagining their event strategies
How marketers can adapt their data strategies to third-party cookie deprecation. Corey Patterson on January 26, 2022 Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference, Sharon Kratochvil, Vice President of Global Analytics at Michael Kors, talked about the strategies her … Continue reading 3 ways marketers can prepare for a cookieless future
