Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions by Laurie Sullivan @lauriesullivan, April 20, 2022 Despite the reach and the need for more data, only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making, and just 51% currently have employees who are dedicated to analytics, while about … Continue reading Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of. Akshat Biyani on April 15, 2022 The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a … Continue reading Why we care about B2B marketing: A guide for marketers
Marketers Are Making Decisions Based On Stale Data: Study by Ray Schultz , April 7, 2022 Email teams should beware of stale data, judging by a new study from Heap: How To Miss Everything Your Customers Do (And How Not To). Nearly 30% of automatically captured events change their definition in the first six months. … Continue reading Marketers Are Making Decisions Based On Stale Data: Study
At the end of the day, an agile team is responsible for delivering value to customers, not to internal stakeholders. Stacey Ackerman on April 8, 2022 The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. It’s important to say “no” to … Continue reading How marketers embrace agile ways of working
Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address by Laurie Sullivan @lauriesullivan, March 30, 2022 Change is not always easy, but typically companies like Google that manage the majority of advertising spend from brands and agencies have at least one good reason to shake the apple cart. Google’s plan to … Continue reading Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
RevOps seeks to maximize your brand’s revenue potential by aligning departments and processes. Here’s why organizations should consider implementing it. Akshat Biyani on March 17, 2022 The siloing of marketing and sales has never been good for business, and organizations are starting to agree. That’s given rise to RevOps, short for revenue operations, which is … Continue reading Why we care about RevOps: A marketer’s guide
Everything you need to know about virtual events in our increasingly digital world. Chris Elwell on March 16, 2022 Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, … Continue reading Why we care about virtual events: The ultimate marketers’ guide
The multi-year agreement connects Affinity Solutions’ retailer purchase transactions with Omnicom’s data and analytics division, Annalect. Chris Wood on March 7, 2022 Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit card transactions annually. The deal will integrate … Continue reading Omnicom brings purchase insights to marketers with Affinity Solutions agreement
Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards. Chris Wood on February 25, 2022 Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with … Continue reading How marketers on Amazon can still launch and grow brands
And where can marketers implement a Metaverse strategy? Chris Wood on February 23, 2022 A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told … Continue reading What does the Metaverse mean to consumers and marketers?
