Tag Archives: Marketers

Why marketers must combat the hidden threat of MFA sites

Website Security

Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend. Angelina Eng on August 5, 2024     In digital advertising, a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely … Continue reading Why marketers must combat the hidden threat of MFA sites →

How behavioral economics can be the marketer’s secret weapon

Economic Development

Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. Eric Dates on July 25, 2024   In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding … Continue reading How behavioral economics can be the marketer’s secret weapon →

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Olympic

Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024   Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement →

How marketers can break free from decision fatigue

Marketing Strategy

Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts. Ali Schwanke on July 18, 2024     If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, … Continue reading How marketers can break free from decision fatigue →

Why brand trust is declining and how marketers can earn it back

Branding Strategy

Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers. RJ Licata on July 12, 2024   Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics … Continue reading Why brand trust is declining and how marketers can earn it back →

How intent data leads to B2B marketers getting their signals crossed

Intent Data Marketing

Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024   Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed →

Why first-party data alone won’t solve marketers’ challenges

Marketing Challenges

Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Angelina Eng on July 9, 2024   First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies.  The shift toward data directly … Continue reading Why first-party data alone won’t solve marketers’ challenges →

61% of marketers still relying on third-party data

Marketing Software

Salesforce’s State of Marketing Report finds marketers struggling to activate data and get a full view of customers. Constantine von Hoffman on July 3, 2024   Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. … Continue reading 61% of marketers still relying on third-party data →

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