By Jeff Beer January 03, 2023 On Monday, DC Shoes cofounder, Hoonigan founder, and rally-car driver Ken Block died in a snowmobile accident at the age of 55. Block is perhaps best known among mainstream audiences for his groundbreaking Gymkhana rally-car-stunt driving series, launched in 2008, which has attracted more than 500 million views … Continue reading Why Ken Block was such a masterful marketer
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. Constantine von Hoffman on October 19, 2022 This year programmatic digital display ad spending will hit $ 115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can … Continue reading What every marketer needs to know about programmatic advertising
Get an actionable understanding of customer experience as well as how it differs from digital experience. Alicia Arnold on July 12, 2022 As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? … Continue reading Customer experience for the modern marketer
A close look at two key groups in our 2022 MarTech Salary and Career Survey. Chris Wood on June 14, 2022 The 2022 MarTech Salary and Career Survey, created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Depending on which side of the dividing line … Continue reading Are you a Marketer or Maestro? The answer has a big impact on your salary and career
When it comes to successful marketing campaigns, creativity and technology go hand in hand. Steve Petersen on March 24, 2022 In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops … Continue reading Who’s a marketer anyway?
Why 2022 Will Be The Year Of The Marketer (And The Consumer) by John Mergen , Op-Ed Contributor, January 7, 2022 At least one thing is clear as we transition into 2022: we are no longer waiting for a revolution in how consumers interact with media. That shift has happened, and its impact increases with … Continue reading Why 2022 Will Be The Year Of The Marketer (And The Consumer)
How marketers can empower their operations in a digital-first landscape. Corey Patterson on December 6, 2021 “For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand … Continue reading What it means to be an empowered marketer in today’s digital landscape
Sweta Panigrahi October 20, 2021 Social media platforms like Instagram have become a colossal part of our daily lives, with communication opportunities at our fingertips. It is integrated so well into our routine that we can’t resist checking our feeds a dozen times a day. According to WebsiteBuilder, 60% of Instagram users go on the … Continue reading 6 Instagram Tools That Will Make You a Pro Marketer
Sahail Ashraf September 22, 2021 Facebook is an absolute minefield when it comes to optimising marketing. But there are a few essential aspects that, once understood, add more value to your efforts. It can be difficult to get consistent results from Facebook as a brand, but there are a few things that marketers could do … Continue reading What Every Marketer Needs to Know About Facebook
Theodora Stanciu August 27, 2021 With almost 1.9 billion daily active users, Facebook is undeniably the largest social media platform globally. While it may be true that fewer young people are using Facebook and more and more people over 55 are signing up, the platform still remains relevant in social media’s ever-changing scene. The usage … Continue reading Top 5 Facebook Analytics Tools Every Marketer Should Try in 2021 [Infographic]
