Tag Archives: Marketer

How technology is changing what it means to be an effective marketer

Tools and tech to help improve analysis, decision making, and strategic planning. Ginny Marvin on July 10, 2020 The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He discussed how emerging … Continue reading How technology is changing what it means to be an effective marketer

5 Tips for Starting a Career as an Affiliate Marketer

Jared Atchison — March 16, 2020 Do you want to make money from home with affiliate marketing? The truth is, you can make a decent living with an affiliate website. However, despite the phrase “passive income,” it takes plenty of time and effort to become a successful affiliate marketer. Affiliate marketing, in a nutshell, is … Continue reading 5 Tips for Starting a Career as an Affiliate Marketer

Broaden your marketing skills to succeed as an agile marketer

To be a good agile marketer, get yourself comfortable with the uncomfortable. Stacey Ackerman on January 13, 2020 As marketers, we value our special skills, or as I often refer to it, our superpowers. I always explain that my superpower is writing because sometimes it’s easier for me to express my thoughts this way rather … Continue reading Broaden your marketing skills to succeed as an agile marketer

50+ of the Best PR Tools Every Marketer Should Try [Infographic]

Olga Gabdulkhakova — November 30, 2019 Content creation and distribution is of paramount importance these days. In fact, brands, big and small, have turned into content producing machines, and all the marketing departments are working jointly to spread the word about the content assets. Reaching out to bloggers, influencers, and media is often part of … Continue reading 50+ of the Best PR Tools Every Marketer Should Try [Infographic]

3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]

Pam Moore — October 25, 2019 Follow @pammktgnut   Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? … Continue reading 3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]

Marketer Uses Speech Analytics Feedback To Improve Customer Experience

Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience by Laurie Sullivan  @lauriesullivan, October 18, 2019 Hunter Douglas, a manufacturer and marketer of custom window treatments, found a new way to analyze customer communications to make better products and improve customer service by using “unsolicited feedback” from consumers. By analyzing customer service calls, call center … Continue reading Marketer Uses Speech Analytics Feedback To Improve Customer Experience

5 Social Media Metrics Every Marketer Needs to Understand

Chris Christoff — July 13, 2019 Follow @chriscct7 — July 13, 2019 There are currently 3.84 billion social media users worldwide. Business owners are continually looking for new ways to expand their brand all while generating more leads and landing more conversions. It’s no wonder what many companies are taking to social media to try … Continue reading 5 Social Media Metrics Every Marketer Needs to Understand