Tag Archives: Marketer

How one marketer uses a chatbot to retain customers

For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers. Barry Levine on January 22, 2019  A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success … Continue reading How one marketer uses a chatbot to retain customers

10 Conversion Rate Optimization Blogs Written for the Digital Marketer

Grant Thomas — April 13, 2018 Follow @gsthomas22 — April 13, 2018 Conversion optimization is such a big topic in digital marketing today and for good reason. A well executed conversion rate optimization strategy will increase your business’s ROI and also help identify what works and doesn’t work with your audience. If you’re a regular … Continue reading 10 Conversion Rate Optimization Blogs Written for the Digital Marketer