When it comes to successful marketing campaigns, creativity and technology go hand in hand. Steve Petersen on March 24, 2022 In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops … Continue reading Who’s a marketer anyway?
Why 2022 Will Be The Year Of The Marketer (And The Consumer) by John Mergen , Op-Ed Contributor, January 7, 2022 At least one thing is clear as we transition into 2022: we are no longer waiting for a revolution in how consumers interact with media. That shift has happened, and its impact increases with … Continue reading Why 2022 Will Be The Year Of The Marketer (And The Consumer)
How marketers can empower their operations in a digital-first landscape. Corey Patterson on December 6, 2021 “For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand … Continue reading What it means to be an empowered marketer in today’s digital landscape
Sweta Panigrahi October 20, 2021 Social media platforms like Instagram have become a colossal part of our daily lives, with communication opportunities at our fingertips. It is integrated so well into our routine that we can’t resist checking our feeds a dozen times a day. According to WebsiteBuilder, 60% of Instagram users go on the … Continue reading 6 Instagram Tools That Will Make You a Pro Marketer
Sahail Ashraf September 22, 2021 Facebook is an absolute minefield when it comes to optimising marketing. But there are a few essential aspects that, once understood, add more value to your efforts. It can be difficult to get consistent results from Facebook as a brand, but there are a few things that marketers could do … Continue reading What Every Marketer Needs to Know About Facebook
Theodora Stanciu August 27, 2021 With almost 1.9 billion daily active users, Facebook is undeniably the largest social media platform globally. While it may be true that fewer young people are using Facebook and more and more people over 55 are signing up, the platform still remains relevant in social media’s ever-changing scene. The usage … Continue reading Top 5 Facebook Analytics Tools Every Marketer Should Try in 2021 [Infographic]
Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM by Michael McLaren , Op-Ed Contributor, July 30, 2021 For the fourth straight week, intent data shows “search engines” are the most-searched topic among brand marketers, according to Bombora Company Surge. Customer experience and SEO go hand-in-hand, which is especially true for companies … Continue reading Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
Keenan Guiet June 17, 2021 Marketing gurus and bloggers have presented affiliate marketing as a “get rich quick” scheme. Which is literally the million dollars question about it. And to be fair, yes, affiliate marketing can make you earn those big bucks if done correctly. Nonetheless, just because you can get an affiliate link doesn’t … Continue reading When Is It (And When Is It Not) a Good Idea to Be an Affiliate Marketer?
Kelly Groover May 25, 2021 “Hey. You want a Clubhouse invite?” Chances are you’ve heard this question in the last few months. If you haven’t, don’t sweat it. The invite-only social media platform is still in its infancy, only celebrating its first anniversary this March. As more and more people snag their invites, the more … Continue reading How You Can Use Clubhouse as a Marketer
‘Word of Mouth’ Generating More Marketer Buzz by Michael McLaren , Op-Ed Contributor, April 22, 2021 In our digital world, search engine marketing has become a powerful tool to grow your presence and drive traffic via paid and unpaid strategies. “Search,” specifically “Google search,” continues to be a strong area of focus for brand-side marketers. … Continue reading ‘Word of Mouth’ Generating More Marketer Buzz