by Ruud Hein May 12th, 2015 Look at marketing ideas another way and you have a better understanding of what search tries to accomplish. Look at search another way and you have a better understanding of marketing. Market Size The size of a market is the number of people selling and buying. If you … Continue reading Addressable Market: Using Marketing Concepts To Understand (& Do) SEO
Cameron SoojianApril 23, 2015 When organizing a large scale event for your company like a conference, you have to both build the event and market the event. There are numerous ways to market a conference, even if you have a small budget. Before you decide which marketing channel to use, you have to specifically articulate … Continue reading How to Market a Conference Using Twitter
by John Rooney April 21st, 2015 Getting publishers and influencers to link to or promote your content can be tricky. And we know we need to create unique, quality content that adds genuine value but that’s easier said than done when so much content comes out every single day . If that isn’t a … Continue reading How To Market A Brand Operating In An Unpopular Industry
Susan GilbertApril 9, 2015 Want to Inspire? Find the Right Meme that Fits Your Business Niche How is your online audience responding to your posts and meme images?Are you feeling lost in a maze of quotes, but would like to create a better post or tweet for social media? There are several ways your brand … Continue reading How to Craft the Right Meme for Your Target Market
Natalie MeehanApril 3, 2015 Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups, interviews – you’ll recognize the difficulties and limitations. You want to know what the public think of a potential … Continue reading Marketing: Save Time, Money, And Resources On Market Research
Zach HellerMarch 30, 2015 Welcome to the latest edition of our new weekly blog series, Market To Mondays. Each week, we will introduce you to a new group of people you should market to. We’ll tell you who they are, why you should market to them, and how you might get started. Last week’s group … Continue reading Market To Mondays: Social Media Followers
Elizabeth DyrsmidMarch 17, 2015 Does Twitter leave you feeling baffled? Have you ever logged into your Twitter feed and wondered, “how can I pull out any information from these short messages?” You’re not alone. Twitter bewilders many marketers. You know there’s quality insights and information buried in the 140 character tweets, but how do you … Continue reading How To Use Twitter To Get To Know Your Target Market
James MulveyMarch 11, 2015 As technologies advance and as consumers transition their buying power to the internet, there has been an increase in the need and desire to reach individuals online. The data mine process allows marketers and advertisers to do just that. In fact, as of last year Facebook now utilizes mining to track … Continue reading Using Data to Successfully Market Your App, the Right Way
Katey FerenziMarch 8, 2015 This is the eighth installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche, how to source your product, how to evaluate your small business idea, business laws and nuances you’ll need to address, how to conduct market research and … Continue reading Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas
Janette SpeyerFebruary 23, 2015 Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would continue the series and write another article about Trade Show tools. This week I am going to cover the effectiveness of using Instagram to market your brand. Do you … Continue reading Using Instagram to Market Your Brand at Your Next Trade Show
