by David WitherOctober 8, 2016 Across the globe, over 3 billion people use the internet. That’s just under half of the world’s population. The fact that so many people are connected to the web means that there is a massive global market available to anyone who has a business and a working internet connection. The … Continue reading Making Your Mark: The Science of Digital Marketing
Tag Archives: Mark
Artificial Intelligence Making A Mark On SEO
by Roee Ganot July 4, 2016 Follow @RoeeGanotJuly 4, 2016 Artificial intelligence is no longer the stuff of the future. It is becoming an increasingly common part of our everyday lives, from the watches we wear that monitor our heart rate to the robots that vacuum our floors without any direction from us. Yet we … Continue reading Artificial Intelligence Making A Mark On SEO
Why This Holiday Email Campaign Misses the Mark
by Howard J. Sewell November 29, 2015 Follow @hjsewellNovember 29, 2015 It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec. Sure, they can be forgiven the … Continue reading Why This Holiday Email Campaign Misses the Mark
Is Your Website About Page Missing the Mark?
Susan GilbertOctober 15, 2015 What Your Website “About Page” Should Say About You What does your About Page say about your brand or business? Are website visitors leaving without enough information? One of the most critical components of a website is the About Section, which should answer important questions about what you have to offer … Continue reading Is Your Website About Page Missing the Mark?
Coaches Who Impose Social Media Bans Miss The Mark
Tom BuchheimAugust 16, 2015 Coaches and college administrators who impose social media bans are failing their student-athletes. Social media is a learning lab for anyone willing to dedicate time, attention and passion to it. Name the interest, and you can find and learn from people, content and events shared across today’s platforms. So why do … Continue reading Coaches Who Impose Social Media Bans Miss The Mark
Video RTB Misses The Mark Over Half The Time
Clearstream study finds 63 of video impressions won in November did not meet advertiser criteria. Ginny Marvin on December 23, 2014 Clearstream, a platform that helps advertisers increase online viewability of their videos, released data this week showing wide gaps in the impressions advertisers think they’re buying and the impression that actually gets served. … Continue reading Video RTB Misses The Mark Over Half The Time
Branding: Making Your Mark
Have you ever wondered what branding is, and how important it is to your business? For many, when they hear the term branding, they think of logos, taglines, key images and business colours. But branding is so much more! The term ‘branding’ is bandied about regularly today by marketing gurus, business consultants and social media … Continue reading Branding: Making Your Mark
Mark Zuckerberg Believes WhatsAp Can Reach 2-3 Billion Users
“I think WhatsApp is going to be the global text messaging platform,” the Facebook CEO says at an event in Mexico City. Will messaging be bigger than social media? That seems to be the message Facebook CEO Mark Zuckerberg sent today at an appearance in Mexico City. In remarks quoted by Bloomberg and the … Continue reading Mark Zuckerberg Believes WhatsAp Can Reach 2-3 Billion Users
Small Business Survival Guide – Known Marketing Strategies To Mark Up Your Business Sales
Doesn’t matter what category of business you are presently in, be it big or small everyone should do something to boost up sales especially in these difficult times. No one is spared from being the next victim of liquidation or closure because of the economic down-turn of the last three years. But not everything is … Continue reading Small Business Survival Guide – Known Marketing Strategies To Mark Up Your Business Sales
5 “INfluencers” All Marketers Should Follow
@LinkHumans Though it has recently been opened up to us mere mortals, the LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major movers and shakers in various industries to post valuable content directly on the … Continue reading 5 “INfluencers” All Marketers Should Follow