Clearstream study finds 63 of video impressions won in November did not meet advertiser criteria. Ginny Marvin on December 23, 2014 Clearstream, a platform that helps advertisers increase online viewability of their videos, released data this week showing wide gaps in the impressions advertisers think they’re buying and the impression that actually gets served. … Continue reading Video RTB Misses The Mark Over Half The Time
Tag Archives: Mark
Branding: Making Your Mark
Have you ever wondered what branding is, and how important it is to your business? For many, when they hear the term branding, they think of logos, taglines, key images and business colours. But branding is so much more! The term ‘branding’ is bandied about regularly today by marketing gurus, business consultants and social media … Continue reading Branding: Making Your Mark
Mark Zuckerberg Believes WhatsAp Can Reach 2-3 Billion Users
“I think WhatsApp is going to be the global text messaging platform,” the Facebook CEO says at an event in Mexico City. Will messaging be bigger than social media? That seems to be the message Facebook CEO Mark Zuckerberg sent today at an appearance in Mexico City. In remarks quoted by Bloomberg and the … Continue reading Mark Zuckerberg Believes WhatsAp Can Reach 2-3 Billion Users
Small Business Survival Guide – Known Marketing Strategies To Mark Up Your Business Sales
Doesn’t matter what category of business you are presently in, be it big or small everyone should do something to boost up sales especially in these difficult times. No one is spared from being the next victim of liquidation or closure because of the economic down-turn of the last three years. But not everything is … Continue reading Small Business Survival Guide – Known Marketing Strategies To Mark Up Your Business Sales
5 “INfluencers” All Marketers Should Follow
@LinkHumans Though it has recently been opened up to us mere mortals, the LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major movers and shakers in various industries to post valuable content directly on the … Continue reading 5 “INfluencers” All Marketers Should Follow
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