Tag Archives: Many

For many marketers, platform integration is a ‘must have’ for new tools

What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms. Barry Levine on November 28, 2018 Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor … Continue reading For many marketers, platform integration is a ‘must have’ for new tools →

When it comes to campaign design and measurement, many sizes fit all

Marketing Campaigns

When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs you’re making. Chuck Moran on October 22, 2018 Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate … Continue reading When it comes to campaign design and measurement, many sizes fit all →

How Many Leads Are Lost to Negative Search Results?

Search Strategies

Kent Campbell — September 28, 2018 Follow @reputationx — September 28, 2018 Up to 90% of business leads research a brand online prior to a buying decision. Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there … Continue reading How Many Leads Are Lost to Negative Search Results? →

How Many Candidates Do You Need to Interview to Find A-level Marketing Talent?

Effective Hiring

Bob Van Rossum — September 4, 2018 Follow @BobVR — September 4, 2018 When it comes to determining how many candidates you should interview to find the best person for a job, it’s difficult to establish the “right” number. The quantity of candidates you interview for each role is going to vary largely on the … Continue reading How Many Candidates Do You Need to Interview to Find A-level Marketing Talent? →

Many E-Commerce Sites Are Stupid

eCommerce Mistakes

Richard Shapiro — August 31, 2018 Follow @RichardRShapiro — August 31, 2018 E-commerce sites don’t make sense. In many cases they look like every other site, cluttered and not easy to search for the Contact Us number. If a telephone number can be located, it is usually buried in a maze of other categories or … Continue reading Many E-Commerce Sites Are Stupid →

Voice agents and interfaces will require many new marketing strategies

Voice Advertisement

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. Barry Levine on April 19, 2018 The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social media, or … Continue reading Voice agents and interfaces will require many new marketing strategies →

How Many Times Have You Ducked When You Should Have Turtled?

Productivity

Patrick Antinozzi — April 16, 2018 Follow @pattitudez — April 16, 2018 The sun was out in all its glory, the fresh smell of salt filled the air, and my skin hadn’t yet been turned into a shade of red that would even make Elmo envious. I was ready. I clutched my newly acquired surf … Continue reading How Many Times Have You Ducked When You Should Have Turtled? →

Why So Many SEOs are Chasing Their Tails

SEO Education

Randy Milanovic — March 22, 2018 Follow @kayak360 — March 22, 2018 Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end … Continue reading Why So Many SEOs are Chasing Their Tails →

7 Ways To Turn One Webinar Into Many Pieces Of Content

Webinars Marketing

By Jordan Kasteler October 13th, 2017 Creating large amounts of valuable content is a universal challenge among marketers. Whether we’re talking about images, articles, blog posts or videos, large quantities sometimes cause a decrease in quality if a marketing department isn’t diligent. And the flipside, of course, is that high quality content can take longer … Continue reading 7 Ways To Turn One Webinar Into Many Pieces Of Content →

Are There Too Many Coaches Out There?

Coaching Sales

Betsy Kent — October 10, 2017 Follow @bevisible — October 10, 2017 Shutterstock Thinking back to the first time I heard someone refer to another person as his or her coach, I was very confused. I happened to be watching a talk show where a famous singer was discussing her dieting habits with the host. … Continue reading Are There Too Many Coaches Out There? →