Johannes Radig — January 24, 2020 About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. Even then, people asked why I wouldn’t just use Google Optimize. At the time, the answer was simple: Personalization was part of Google’s six-figure paid solution. However, in November 2018, Google … Continue reading How to Use Google Optimize & Tag Manager for Personalization
Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year. Ashley Cooksley on January 3, 2020 A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to … Continue reading 5 things every social media manager should be doing in 2020
JoAnn Corley — December 24, 2019 Follow @joann corley I’m here to tell ya today – managing people does not have to be complicated…once you recognize and understand 1 simple human truth. If you meet some basic, core human needs, people will willingly contribute (aka perform). Managing is a Human ExperienceFor the moment, suspend your … Continue reading Did You Know That Being a Good Manager is Really Simple?
Darleen DeRosa — December 20, 2019 Follow @onpoint_llc The traditional office might be on its way toward extinction. According to a 2018 IWG study that surveyed over 18,000 professionals from 96 countries, more than two-thirds of the global workforce works remotely at least part of the week. A similar study released in 2019 found that … Continue reading How to Be an Effective Virtual Project Manager
Mia Jacobs — December 9, 2019 Customer Success Managers (CSMs) work hard to provide the best customer experience possible by prioritizing customer needs and helping them throughout the customer journey. They monitor the customer experience and their achievement of value. Equipped with insight into customer activity and an understanding of how to prevent churn, they … Continue reading The Top 5 Customer Success Manager Best Practices
Chris Lukassen — December 2, 2019 What is a Manager? The Manager is concerned with the wellbeing of the Scrum Team. The Manager loves to see happy, engaged and motivated people. (S)he loves it when people are developing themselves, learning new skills, obtaining new knowledge and making mistakes. The Manager is a real people person, … Continue reading The Manager (A Misunderstood Product Owner Stance)
Robbin Schuurman — November 28, 2019 The Project Manager is typically concerned with day-to-day progress of the Development Team. They rarely (or never) miss a Daily Scrum, they’re involved during the Daily Scrum and it might just be that they’re asking individual team members what they’ve done, what they’re going to do and if there’s … Continue reading The Project Manager (A Misunderstood Product Owner Stance)
Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers. Amy Gesenhues on November 6, 2019 Product managers have long been part of product marketing teams, but Kerry Bodine, customer experience expert and coach, says it’s time for businesses to consider a new … Continue reading Is it time to add a Journey Manager to your customer experience team?
Pam Moore — October 25, 2019 Follow @pammktgnut Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? … Continue reading 3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]
Paula Martin — October 3, 2019 Follow @matrixmgmtinst Imagine you’ve joined a relay team and are about to run a race. Halfway through your first lap, your manager calls you away to handle a different task. You complete the assignment and return to the race. By the time you reach the handoff point, however, your … Continue reading How to Grow From an Accidental Manager to a Collaborative Leader
