By Danica Lo June 13, 2022 Last week, Darby Maloney posted a TikTok explaining her job as a product manager in the tech industry—and, in the process, accidentally triggered some dark, misogynistic corners of the internet. Maloney’s 92-second video features her and a coworker speaking direct to camera, explaining their roles: collaborating … Continue reading How the product manager who went viral on TikTok schooled a bunch of tech bro trolls
By Bob Marsh April 15, 2022 Most career-ambitious people want to climb the corporate ladder, but far too often, these folks try to force that move before they’re ready. Corporate leaders also often get tempted to promote top performers much too early. By moving into a management position before you’re ready, though, the company … Continue reading 3 ways to determine if you’re ready to be a manager
IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory by Laurie Sullivan @lauriesullivan, April 13, 2022 Digital advertising standards body IAB Tech Lab announced an update Wednesday to the ads.txt specification. The update, open for public comment through May 31, 2022, includes two new items for publishers. The values — ownerdomain … Continue reading IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory
By Andrew Fennell March 04, 2022 Not hearing back from job applications can be extremely frustrating, especially when you know you are more than qualified for the role. But remember, recruiters are busy people, and therefore, they focus their efforts on replying to those applicants that are advancing to the next stage of the … Continue reading 5 reasons you didn’t get a hiring manager response on your application
Isaiah Stone January 6, 2022 Tracking outbound link clicks can give you some great insight into the user behavior of your website. Your website probably has internal links on your web pages to help users explore your website. You also might have outbound links that bring users to other websites. These links might include external … Continue reading Tracking Outbound Links with Google Tag Manager for Google Analytics
Karl Sakas December 2, 2021 How many accounts can one AM handle at your agency? Consider these 16 factors. An email subscriber asked me: “How many accounts or clients can one person handle? I limit mine to three at any one time. But maybe there is a better way of determining how many projects I … Continue reading How Many Accounts Can One Agency Account Manager Handle?
Isaiah Stone September 14, 2021 Many websites offer file downloads in order to hook their target audience into a conversion funnel. It can be a key component of the conversion funnel as it can open lines of communication and an opportunity for you to further build relationships with your prospects. If you have a website … Continue reading How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video]
Tom Whatley August 3, 2021 Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions. Understanding the benefits of GTM and how to properly utilize it can be a challenge, so we’ve put together this guide as a reference point. You’ll learn how to set up your own account … Continue reading The Complete Guide to Google Tag Manager
Sue Reynolds May 12, 2021 Give your social media manager the tools to succeed If you just hired, or need to hire, a social media manager, it’s important to set them up for success to get the most out of your investment. First, make sure you hire the right person with the right skills. Social … Continue reading How to Manage Your Social Media Manager
Veronica Krieg May 5, 2021 At the start of the pandemic, I, like many people, needed a feel-good show to binge. The suspenseful thrillers that usually catch my attention seemed a little too eerie for the time. So, I turned to replaying episodes of The Office and seeking out a new cast to adore. I … Continue reading 5 Lessons You Can Learn From Schitt’s Creek on What Makes a Good Manager
