Jacob ShriarOctober 27, 2015 Managers have started to pay more attention to metrics, which is a great thing, but more often than not, they measure vanity metrics. Vanity metrics are metrics that are easily manipulated and don’t necessarily measure anything that matters. This happens often in the software world, where things like pageviews and number … Continue reading The One Metric You Should Obsess Over As An Manager
Jacob ShriarOctober 25, 2015 You recently got hired or promoted and you’re in a new role. How exciting! It can be tough to adjust to this new role and potentially new environment, the first piece of advice is to understand that it’s normal to be nervous. It’s an exciting new challenge, but there will be … Continue reading 10 Challenges That Every First-Time Manager Will Face
Carol StephenOctober 23, 2015 Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager We’ve all heard about why it’s a fabulous idea to have an old-school social media manager. But who ever talks about the downside? Nobody, that’s who! And who compares it to a Zombie Apocalypse? Nobody again! … Continue reading Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager
Alexandra LevitOctober 21, 2015 Project management certification can give your career a big boost this year, but which direction should you pursue? This handy primer will inform your decision. As we talked about in the last post, PM certifications increase your earning potential and differentiate you on the job market. The Project Management Institute offers … Continue reading 6 Paths To Project Manager Stardom
Amanda ClarkOctober 6, 2015 We like to say that social media marketing is about forming relationships—relationships between your brand and your customers. As with any relationship, you have to nurture it and pay it plenty of attention if you want it to thrive. What that means for small business owners is simple: To do social … Continue reading 6 Signs That It’s Time To Hire A Social Media Manager
Dionte PoundsOctober 6, 2015 Businesses kick their marketing efforts into high gear during the holiday season – which is technically from Thanksgiving until the New Year, even though I’ve seen people hanging Christmas lights from their windows before others start carving pumpkins. Many times, businesses depend on strong sales during the holidays to take them … Continue reading 5 Ways the Smart SEM Manager Prepares for the Holidays
Jim VassalloSeptember 27, 2015 What is the difference between a good HR manager and a great HR manager? It might not be easy to pinpoint with the naked eye, but it can be done when you factor in the habits they employ. In today’s post, we will discuss the habits of a successful HR manager, … Continue reading The Habits of a Successful HR Manager
Ranjani RaghupathiSeptember 18, 2015 Being a social media manager is no piece of cake. You’ve got to tweet 5 million times a day, reply to all those demanding customers and toughest of all, answer your boss’s never ending questions on ROI. If you work in social media, here are 19 thoughts you’ve had for sure: … Continue reading 19 Feelings Every Social Media Manager Has
Brian O’ConnorSeptember 14, 2015 Product managers develop ideas by reading industry reports, speaking with customers and prospects, and attending conferences. But then they must field ideas and feature requests from executives who drop in, marketing departments that want new features to promote, sales teams that promise a feature to close a deal, and more. These … Continue reading What Every Busy Product Manager Needs to Know About Prioritization
Bonnie HarrisAugust 23, 2015 If you are still letting an intern run your social media accounts, you are doing it wrong. There was a time when Facebook and Twitter seemed like low-stakes methods to self-promote and interact with customers. So some businesses were quick to hand off tasks that nobody else wanted to do to … Continue reading Hiring a Social Media Manager: 3 Must-Have Traits
