Gregg Litman — May 30, 2018 — May 30, 2018 These days, it’s hard to read about marketing without hearing about video. It’s become the go-to tool for most digital marketers, and for good reason. It works. Video increases web traffic by 76%, time on site by 88%, and landing conversions by 80%. But you … Continue reading Marketing Made: Using Manufacturing Videos to Drive More Business
John Hodge — April 3, 2018 Follow @johnahodge — April 3, 2018 I’ve been hard at work building a team of marketers, so I’ve kind of fallen off the map in terms of blogging, but I want to talk about how the hiring process went. Before we jump in there are a couple of things … Continue reading After Tons of Job Interviews, Here’s How the Worst Applicants Made an Impact
Griffin Nauss — February 28, 2018 — February 28, 2018 Custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. In most instances, tracking form fills on your website as conversions is as simple as using the URL from a “Thank … Continue reading AdWords Event Tracking Made Easy: How to Track Custom Conversions
Elizabeth Williams — February 13, 2018 Follow @bizmkter — February 13, 2018 “Oh my god”, she said, on the escalator out of the HR conference. “You do employer brands? We totally need an employer brand. I think. I don’t know. Maybe we need an employee value proposition. What the f*** is that anyway? Can you … Continue reading Employer Brands Aren’t Made, They’re Managed
Chris Pitt — January 4, 2018 Follow @Pitty_C — January 4, 2018 Pexels / Pixabay Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We … Continue reading PPC and SEO: A Match Made In Heaven
Susan Tucker — September 16, 2017 Follow @getsusanmktg — September 16, 2017 Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very much about human psychology, you can simply plug in tried and true formulas for boosting the success of your email … Continue reading Email Marketing Made Easy! 5 Steps For Better Open Rates and Click-Throughs
Eric Samson — September 6, 2017 Follow @ericbsamson — September 6, 2017 A recent study showed that there are a record number of millionaires (10.8 million!) in America alone and 400,000 of those people were minted just in this last year. Take into consideration that many of these people are millionaires only on paper. Meaning … Continue reading 5 People Who Made Their First Million Using Social Media
Aashish Sharma — August 14, 2017 Follow @ineedseo — August 14, 2017 JESHOOTS / Pixabay Native, hybrid or responsive: what format to choose to make your mobile users live a successful experience. We take stock! At some point, when designing your mobile application, you will have to decide on how you will develop the application. … Continue reading Web Design: Native, Hybrid or Responsive, What Format Is Made For Your Mobile Application
Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot. Pauline Jakober on July 11, 2017 Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s marketing team. As part of that team, you’ve become … Continue reading 5 common mistakes made by B2B paid search novices
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Dianna Huff on June 6, 2017 For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen … Continue reading Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
