Tag Archives: Machine

Machine Learning: Making Choice Simple On Mobile

Ross Hamer — January 9, 2017 — January 9, 2017 I’m sure you’ve noticed the new breed of restaurants opening up over the last few years. Plain tiles, naked lightbulbs and, most noticeably, only one thing on the menu. It really takes the stress out of ordering, right? No last second panic re-orders. It’s ‘I’ll … Continue reading Machine Learning: Making Choice Simple On Mobile →

Man Plus Machine: Better Recommendations with Referral

Referral Marketing

Jen Gray — December 10, 2016 — December 10, 2016 There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations. And recommendations and product discovery continue to rely on copious data and advanced algorithms to help connect customers with products … Continue reading Man Plus Machine: Better Recommendations with Referral →

8 Ways To Turn Pinterest into a Traffic-Driving Machine

Pinterest Tools

by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 20, 2016 If you’re looking to boost traffic to your store, this is the post for you! Pinterest is unique. It’s more than just a social platform; it is a visual search engine as well. Pinterest themselves refer to their platform as “…a visual bookmarking tool that helps you discover … Continue reading 8 Ways To Turn Pinterest into a Traffic-Driving Machine →

Drive Massive Growth with Human Machine Customer Insights

Machine Learning

by Angela Hausman, PhD Follow @MarketingLetterSeptember 20, 2016 Developing customer insights, then using them as the core for strategic planning is the key to high ROI and growth, according to a survey by BCG. And, the problem is very real. Again, according to BCG: Consumer-facing companies in developed economies have experienced little or no growth … Continue reading Drive Massive Growth with Human Machine Customer Insights →

Turn Your YouTube Channel Into a Growth Machine

YouTube for Business

by Ryan Stewart July 30, 2016 Follow @ryanwashereJuly 30, 2016 I’m going to hand over the process we’ve been using to kill it on YouTube. This process taps into 3 key aspects of getting more views on YouTube videos: Getting more views from Google Search Getting more views from YouTube Search Getting more views from … Continue reading Turn Your YouTube Channel Into a Growth Machine →

Machine learning for large-scale SEM accounts

Search Engine Marketing

Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. David Fothergill on July 5, 2016 A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always … Continue reading Machine learning for large-scale SEM accounts →

Create a Review Generating Machine in 3 Easy Steps

Online Reviews

by Curtis Boyd July 1, 2016 Follow @CurtisFSMJuly 1, 2016 In today’s marketplace you will find a variety of tools and advice that yield all kinds of results. As a business owner it can be hard to know what advice to listen to and implement within your business model. The general consensus is the same … Continue reading Create a Review Generating Machine in 3 Easy Steps →

Lead Generating Machine: Is Your Website Actively Helping Your Business Grow?

Website Special Guidelines

by Megan Totka April 1, 2016 Follow @MeganTotkaApril 1, 2016 Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. To get those leads moving through the funnel, focus on creating a stellar user experience. … Continue reading Lead Generating Machine: Is Your Website Actively Helping Your Business Grow? →

How to Make your Website a Conversion Machine

Conversion Optimization

by James Scherer March 18, 2016March 18, 2016 Let me give you a hypothetical situation… Say you’re walking down the street and a well-dressed, attractive young lady (or gent) walks up, smiling. They ask if they can have a second of your time and you nod, not in any rush to get anywhere. They start … Continue reading How to Make your Website a Conversion Machine →

How To Build A Lead Generation Machine At A Startup

Leads Generation

by Stephen Croome December 10, 2015December 10, 2015 Over the last decade, I have spent 4 years working for marketing agencies driving direct sales for clients and the most recent 4 years working with startups to generate leads. I have managed to boil my lead generation flow down to a smooth, always-on, scalable system that … Continue reading How To Build A Lead Generation Machine At A Startup →