Rick Kranz — October 16, 2017 Follow @RickKranz — October 16, 2017 Today, I’m talking about messenger bots, particularly Facebook Messenger bots. They’re really hot right now. I’m going to show you an example of how we’re using them, and how you can use them inside your Facebook advertising. The following is taken from my … Continue reading How to Use Messenger Bots With Facebook Ads to Lower Costs
By Ryan Kh October 12th, 2017 AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard to crack. One of the biggest challenges new marketers face is … Continue reading Adwords: Higher Conversions & Lower CPA With Manual Bidding
Chalmers Brown — September 22, 2017 — September 22, 2017 SugarandSkullDesigns / Pixabay How many times have you heard about a new software platform that’s all the rage and you need to check it out? I mean really need to because you don’t want to be left out in the cold. But, when go to … Continue reading The Best Way to Lower Your Platform Signup Friction
Dennis Yu — December 14, 2016 Follow @dennisyu— December 14, 2016 You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had … Continue reading 6 Simple Steps to Lower Your Cost Per Facebook Fan
by Justin Wilson Follow @Jus_WilsonOctober 22, 2016 If you are doing your marketing well, you will be very familiar with getting into the data provided by your web analytics package. One of the key metrics of whether your website is working is bounce rate. Bounce rate is defined as the percentage of single-page visits, i.e. … Continue reading Four Ways to Lower Your Bounce Rate
by Mark IrvineOctober 22, 2016 When I was growing up and deciding what I wanted to study when I went to college, my mother always told me to study math. I remember her telling me that no matter what industry I went into, I’d always be able to find a job because everyone hates math … Continue reading 3 Simple PPC Formulas Proven to Lower Your Costs
by Silviya Dineva Follow @_SilviyaDinevaSeptember 7, 2016 How to Lower Your Cart Abandonment Rates? Almost 70% of the customers abandon their shopping cart. That is when they add a product to their online shopping basket but never end up the purchasing it. At this stage of the customer journey, the online retailers are very close … Continue reading Shopping Cart Hacks For Lower Abandonment Rates
by Thomas Hajdukowicz April 11, 2016April 11, 2016 Churn rate, or attrition rate, is a marketing concept measuring the average customer lifetime or your average revenue loss. The churn rate is a closely monitored by data-driven marketers. This is becoming more relevant as digital companies start adopting a SaaS model and every paying customer gains … Continue reading How to Lower Your Churn Rate With Email Automation
by Justine Ancheta December 13, 2015 Follow @justineokayDecember 13, 2015 You check your statistics in Google Analytics, and you feel a little sick. You know you produce valuable content, but your bounce rate is 76%. Or higher. In other words, 76% of users came by, devoured your content (or not) and left you hanging. And they didn’t … Continue reading Lower Your Bounce Rate and Keep Readers Sticking Around
by Scott Lambert December 9, 2015 Follow @xcellimarkDecember 9, 2015 Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a defined action that a prospective customer takes at some point during the buyer’s journey. In some cases, “conversion” … Continue reading 8 Ways to Lower Your Cost-Per-Conversion Now
