by Scott Lambert December 9, 2015 Follow @xcellimarkDecember 9, 2015 Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a defined action that a prospective customer takes at some point during the buyer’s journey. In some cases, “conversion” … Continue reading 8 Ways to Lower Your Cost-Per-Conversion Now
Business.comMarch 11, 2015 Having a video produced for your business can be a budget breaker, but for many businesses to stay competitive today, it is a necessity. In fact, according to Pew Research Center, digital video advertising is growing rapidly at 43.5% year over year. I’m often asked this simple question: “How much will a … Continue reading 4 Ways to Lower the Cost of Making a Business Video
by Rita Kreig March 9th, 2015 Rita Kreig Rita Kreig is the Inbound Marketer at Magoosh, an online test-prep startup in Berkeley, CA. She earned her Masters of Pacific International Affairs from UC San Diego, where she also studied nonprofit management. Rita loves all things education, marketing, and community development – be it creating and … Continue reading How To Lower Your Bounce Rate With Interesting Blog Content
Forbes, Thursday, October 2, 2014 Email campaigns are the mainstay of sales and marketing practitioners everywhere and there is a growing demand for highly flexible email campaign solutions that don’t cost what the “enterprise class” solution do. One vendor trying to make a dent in the market dominated by big companies like ExactTarget and Responsys … Continue reading Iterable Offers Email Campaign Tools For a Lower Price
