Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing. Mike Pastore on September 11, 2025 In April 2025, HubSpot held a Spotlight event in New York City to introduce new products and features. The company traditionally reserved Spotlight events for its Inbound … Continue reading What are marketers saying about HubSpotâs Loop Marketing playbook?
Making sure generative AI doesn’t go “evil” on you requires putting a human in the loop. But there are going to be a lot of loops. Kim Davis on June 20, 2023 âThere is no sustainable use case for evil AI.â That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pegaâs VP … Continue reading Mitigating the risks of generative AI by putting a human in the loop
DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience by Laurie Sullivan @lauriesullivan, May 5, 2022 DISQO, a customer experience platform, on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about their brandâs products and services. The acquisition of Feedback Loop accelerates DISQOâs … Continue reading DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience
Sean McDade â March 9, 2020 Closing the loop arguably drives the greatest ROI with VoC programs. Hereâs how it works: when an individual customer has a problem, the front line of the operation is notified and can follow up to make things right. In other words, operators are able to âclose the loopâ with … Continue reading Closing the Loop on Alerts Provides Immediate ROI. Get It Right!
Dan Slavin â October 11, 2019 Follow @codebroker Retailers who have been impacted with a growing number of inactive or lapsed customers can find answers on how to re-engage with them in a new personalization survey from CodeBroker. The coupon software provider surveyed 1,100 consumers across the United States and recently released the results. Topics … Continue reading Single-Use Coupons Key to Closing Personalization Loop
Jacob Havenridge â January 12, 2019 â January 12, 2019 FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the … Continue reading Closing the Loop with Paid Search: Linking the Right Message to the Right Audience
Jeanette Maister â October 25, 2017 Follow @jeanettemaister â October 25, 2017 klimkin / Pixabay Whether working with permanent employees or the seasonal intern, feedback is an important aspect of the workplace. Positive or negative. In fact, 60% of employees want more feedback on a weekly or even daily basis. So, if your employees are … Continue reading 5 Steps to Building an Intern Feedback Loop for Program Success
They might be rivals, but these home assistants are happy to talk to each other… and keep talking and talking and talking. Danny Sullivan on November 3, 2016 Googleâs new Google Home assistant is out this week. Itâs a rival to Amazon Echo. Both are voice-activated. So could they talk to each other? Yes … Continue reading How to make Google Home & Amazon Echo talk to each other in an infinite loop
Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an âaudience-firstâ approach to analytics. Matt Nitzberg on October 19, 2016 Marketers competing in mature product categories are in a tough spot. For offerings from cereal to flights to cars, competition for market share and share of voice … Continue reading Brands must close the loop on audience segmentation
Michelle Van den BerghOctober 31, 2015 I am sure you have heard this many times: ânever use a do-not-reply email address when sending an outbound email campaign.â I recently received the âdo-not-replyâ treatment when I took my mobile device to a large mobile service provider to have it fixed. They pride themselves on their service … Continue reading Close the Communication Loop on Your Email Campaigns
