Marketing-Mix Modeling Looking From The Bottom Up by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2023 Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into the cross-traffic of … Continue reading Marketing-Mix Modeling Looking From The Bottom Up
US adults are spending less time on Twitter since Elon Musk took over Karissa Bell @karissabe We’re starting to get a clearer picture of how Elon Musk’s takeover of Twitter has changed the platform. According to new data from Pew Research, a “majority” of US Twitter users have “taken a break” from the … Continue reading Scientists are pulling back from Twitter and looking for alternatives
AI Study: SMBs Looking For Education And Resources by Laurie Sullivan , Staff Writer @lauriesullivan, August 10, 2023 With all the work that small and medium-sized businesses (SMBs) must do in a day, it doesn’t leave much time for them to market and advertise their products and services. Google, Microsoft, Meta, X and others are trying … Continue reading AI Study: SMBs Looking For Education And Resources
By Shalene Gupta April 12, 2023 There’s work, and then there’s the performance of work—but how much time do employees spend on the latter? People analytics firm Visier surveyed 1,000 full-time employees to understand how much time people spend on “performative work”: work that isn’t necessary but is done to appear visible. Here’s what they found. … Continue reading Is your job ‘performative’? Why workers can’t quit the timeless art of looking busy
Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Milton Hwang on March 23, 2023 This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses … Continue reading Looking at AI’s rapid infusion into marketing automation platforms
By Michael Grothaus January 17, 2023 Employers have cause for concern when it comes to Gen Z workers staying put, suggests a new report by the Oliver Wyman Forum. Among other things surrounding Gen Z, the report delves into the youngest working generation’s views on employment and what they seek to get out of … Continue reading Employers beware: Even your ‘loyal’ Gen Z workers may still be looking for another job
Apple’s new iOS 13 feature corrects your gaze during video calls Rachel England @rachel_england A video call is a great way to connect with friends and family when you can’t physically be together. But even if you’re staring directly at your loved one’s face, there’s still something a little off about the whole process. The … Continue reading NVIDIA Broadcast will maintain eye contact even if you’re looking away from the camera
By Shalene Gupta December 12, 2022 Techies head to San Francisco, financiers to Hong Kong, New York City, and London. But where should the creatives go? Business Name Generator—a company whose name is completely self-descriptive—has conducted a study to determine which cities are best for creatives. Starting with a list of 50 cities, it ranked them … Continue reading Creative and looking for a job? Consider Tokyo, Chicago, or Berlin
By Jeremy Caplan November 21, 2022 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. I have orphaned lists lying uncompleted in apps like Remember the Milk, Toodledo, and Any.do. I’ve played with Things and TickTick. I used to like Wunderlist (RIP). All were nice and shiny for a … Continue reading When looking for an app to make your to-do lists, less is more
Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts by Ray Schultz , Columnist, August 30, 2022 The old direct-marketing business had several schemes for finding B2B prospects. You could rent a list, do a reverse phone lookup and hope that the person was still at their job and wouldn’t be annoyed when … Continue reading Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts
