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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

It’s likely alternative data will be one of many ingredients used for cookie replacement. Stirista on March 21, 2024   Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that … Continue reading Digital advertisers still looking for recipe to thrive in cookieless world by Stirista