There’s no easy answer for how to define search success, but columnist Andrew Ruegger believes you can reach your goals by asking the right questions. Andrew Ruegger on May 11, 2015 One of the most frequent questions we get from our clients is, “What does winning in search look like?” Although it would be nice … Continue reading What Does Winning In Search Look Like?
It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. Brian Massey on April 9, 2015 My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video, I thought I would … Continue reading 3 Refreshing Ways To Look At Marketing Analytics
Columnist Rob Rasko asserts that differentiating between “native” and “in-feed” ads is key to delivering a true premium ad product that’s worth a higher price. Rob Rasko on March 16, 2015 It’s no secret that there is very little consensus on the definition of native advertising. Some digital marketers will argue that a native ad … Continue reading Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native
Brian SimFebruary 18, 2015 In our first post, Going Mobile, we broke down cross-device targeting into two separate components – cross device matching and targeting – and explained how cross-device matching works. In this post, we’ll take a deeper dive into the targeting and ad delivery part of the story. Let’s go back to a … Continue reading A Closer Look At Cross-Device Targeting and Ad Delivery
Ben PuzzuoliFebruary 17, 2015 Each year Software Advice speaks with thousands of small business professionals that are seeking customer service solutions. Recently, they analyzed a random sample of 385 small businesses to find out the most common reasons for customers wanting new customer service and support (CSS) software, as well as the features that they … Continue reading What Customer Service Software Buyers Look Like
In his first collaboration with Adidas, Kanye West is launching the Yeezy 750 Boost.February 9, 2015 A little over a year ago, Kanye West broke ties with Nike to head to Adidas. Now, we see the first fruits of that collaboration, the Kanye West x Adidas Yeezy 750. They look sort of like a pair … Continue reading A First Look At Kanye West’s New Shoe
Martha SpelmanFebruary 3, 2015 So you’ve got a website…now what? Having a well-designed, content-rich, easy-to-navigate website is great. In fact, these days, it’s imperative. Done right, it’s how prospects find you, see what services you offer, perform a background check on you, find your contact information, see what your brand stands for. Frequently, it’s the … Continue reading Look Here! 13 Tips to Get More Visitors to Your Website
Carter Hostelley December 26, 2014 How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like them as long as they don’t complain” or maybe you truly believe “they’re the reason I love what I do”? Whatever you really think, there’s no denying that your … Continue reading 8 Ways To Make Your Customers Look Awesome On Social Media
Many of the top users on Pinterest lead a private, nonpublic life and the muddy monetization rules from both Pinterest and the FTC may keep them that way. Greg Finn on December 24, 2014 Unlike YouTube or Vine, you won’t find any comedians. Dissimilar to Insagram, there isn’t the suggestion of celebrity or riches. … Continue reading An Inside Look At The Top Users On Pinterest & The Confusing World Of Paid Pinning
Want to be more innovative with your email design in 2015? Contributor Andrew King shares important considerations. Andrew King on December 17, 2014 Last month, I explored some of the most innovatively-designed emails of 2014, which included sliding carousels, videos, progressive disclosure and live content. Those emails might have impressed you, but also left you … Continue reading The Road To Email Design Superstardom & A Look Into The Future
