Liz FromentJune 25, 2015 All marketers know that getting sustained engagement on their ads and emails is the holy grail. It’s when users are engaged and interacting that they see more clicks, a higher response rate, and of course, more revenue over time. But, the big question is, how can you get there? With click … Continue reading How Marketers Can Look to Interactivity to Increase Engagement
Tag Archives: Look
What The Best Hiring Managers Look For
Jacob ShriarJune 22, 2015 The main thing that the best hiring managers look for is culture fit. They’ll check this both through a candidate’s resume and through the interview process. Usually, on the resume, it’s a quick scan to make sure that you fit the job description and a general gut feeling based on what … Continue reading What The Best Hiring Managers Look For
What to Look for in Millennials with Limited Experience
Don CharltonJune 4, 2015 Job hunting has changed drastically since I was fresh out of college. With a robust economy and a college degree, Gen Xers like myself could expect to land a relevant job in their field without so much as a clean copy of their resume and a willingness to work. While that … Continue reading What to Look for in Millennials with Limited Experience
How To Curate Good Content That Makes Your Brand Look Good In Social Media
Nuno FigueiredoJune 2, 2015 Last week I wrote about the problems in content curation platforms. How we are flooded with lots of content and don’t have a way to filter the good from the bad. Or how the ones we have are not good enough. This week I’m going to talk about what we are … Continue reading How To Curate Good Content That Makes Your Brand Look Good In Social Media
What Does a Successful Digital Marketing Campaign Look Like?
Gyles SewardMay 28, 2015 Digital marketing is a cornerstone of any marketing strategy and with the plethora of devices taking over from TV and print media, there’s now an even bigger need to come up with a successful digital marketing strategy to get in front of people and get your brand noticed. One of the … Continue reading What Does a Successful Digital Marketing Campaign Look Like?
First Look: Twitter Upgrades Analytics With Audience Insights
Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behavior and television viewing preferences. Martin Beck on May 27, 2015 Twitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications network. Called “Audience insights,” the new feature … Continue reading First Look: Twitter Upgrades Analytics With Audience Insights
A New Way To Look At Hiring An Agency
Columnist Scott Rayden takes a look at why traditional hiring practices are flawed and how you can find an agency with the right vision and culture. Scott Rayden on May 14, 2015 Digital marketing agencies are a whole lot different than they were even a year ago. Straight-up channel management is part of an increasingly … Continue reading A New Way To Look At Hiring An Agency
What The Future Of Work Will Look Like (Infographic)
Jeff FerminMay 14, 2015 How often do you sit down and think about your future? What’s it going to be like? What technology will you be using? Will you be working at your current job beyond a certain point? Time is one of those things that we have a lot of but feel like we … Continue reading What The Future Of Work Will Look Like (Infographic)
What Does Winning In Search Look Like?
There’s no easy answer for how to define search success, but columnist Andrew Ruegger believes you can reach your goals by asking the right questions. Andrew Ruegger on May 11, 2015 One of the most frequent questions we get from our clients is, “What does winning in search look like?” Although it would be nice … Continue reading What Does Winning In Search Look Like?
3 Refreshing Ways To Look At Marketing Analytics
It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. Brian Massey on April 9, 2015 My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video, I thought I would … Continue reading 3 Refreshing Ways To Look At Marketing Analytics
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