Last week we attended the Consumer Insights and Analytics Conference in Amsterdam. But, it wasn’t all tulips, bicycles and clogs and other geopolitically insensitive stereotypes. No, we were there to tackle the concept of a social business, and share some of the challenges and processes that IKEA are going through, with an audience of other … Continue reading Innovation in Social: A Look at IKEA’s Journey
We’ve all made big time decisions based on the quality of design. Yet—in a time of shrinking budgets and the pressure to deliver value for the dollar, it can be hard to justify spending money on prettiness. So how do businesses measure the return on investment (ROI) of design? If you did a little research, … Continue reading The True ROI of Design: A Closer Look at Research from Around the World
by Laurie Sullivan, September 8, 2014, 11:31 AM< Tracking and analyzing content marketing performance looks a lot like the trials and tribulations marketers went through with earned media in Facebook and Twitter. Performance is tracked based on “eyeballs.” Many executives look for the same impact they gain from lead generation, rather than some of the … Continue reading Content’s Growing Pains Look A Lot Like Social Media Marketing’s
It is extremely suggested that you Search engine optimization your weblog content. It is not recommended nevertheless that you simply make your weblog sound stiff and technical for the sake of attracting search engines like google. When it comes to truly incorporating your keywords into your blog duplicate maintain in mind that the very best … Continue reading Seo ? Ideas On Producing Seo Blog Content Look Great
Do you have your Internet Marketing Sales Funnel setup right? You need to setup a Front End Sales Funnel and a Back End Sales Funnel. The first thing to do write your sales funnel down for your website on paper. Then on paper you figure out what products you want to use at each point … Continue reading What Does Your Internet Marketing Sales Funnel Look Like?
