Tag Archives: Look

6 things to look for in a B2B influencer

LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with. Kim Davis on December 4, 2024 Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO … Continue reading 6 things to look for in a B2B influencer →

Want more engagement on your social media post? Look at the color complexity

Social Media Engagement

October 16, 2024 Want more engagement on your social media post? Look at the color complexity Color complexity is similar to colorfulness, but it’s not quite the same. BY The Conversation If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say … Continue reading Want more engagement on your social media post? Look at the color complexity →

Where are martech vendors finding their revenue? Let’s take a look

Marketing Technology

Is the market for martech saturated? Maybe, but there’s plenty of room to grow. Mike Pastore on July 19, 2024 Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading). Put the blame on interest rates. Put the blame on the well of VC … Continue reading Where are martech vendors finding their revenue? Let’s take a look →

Resist the pressure to ‘do what you love’ and look at work this way

Work Evolution

July 06, 2024 Resist the pressure to ‘do what you love’ and look at work this way “Chasing work as a calling all too often ends unhappily.” BY Next Big Idea Club Christopher Wong Michaelson is a philosopher with 25 years of experience advising business leaders pursuing meaning and providing work with a purpose. He is … Continue reading Resist the pressure to ‘do what you love’ and look at work this way →

What Apple’s, OpenAI’s, and TikTok’s logos would look like if surrealists had designed them

Technology Competition

June 18, 2024 What Apple’s, OpenAI’s, and TikTok’s logos would look like if surrealists had designed them Salvador Dalí could have done a lot for logo design. BY Hunter Schwarz Surrealism grew out of postwar, post-pandemic Europe a century ago. The movement gave us artists like Salvador Dalí, René Magritte, and Max Ernst. Today, Europe is … Continue reading What Apple’s, OpenAI’s, and TikTok’s logos would look like if surrealists had designed them →

Don’t see the ‘I’ in change? Look Again

Change Management

May 24, 2024 Don’t see the ‘I’ in change? Look Again Four principles can help your leaders transform the company. BY Elaine Mak I have witnessed the impact that a fully embedded, values-driven culture has on company performance. After two years of advancing performance and building culture at Valimail, the metrics were clear: By aggressively and … Continue reading Don’t see the ‘I’ in change? Look Again →

5 ways to make your time-sucking commute something you actually look forward to

Transportation

May 06, 2024 5 ways to make your time-sucking commute something you actually look forward to These simple commuting hacks can help ensure that your work day gets off to the best and most productive start. BY Stephanie Vozza Nine out of 10 companies with office space say they’ll require employees to return to the workplace … Continue reading 5 ways to make your time-sucking commute something you actually look forward to →

5 signs you should definitely look for a new job

Career Development

April 23, 2024 5 signs you should definitely look for a new job Sometimes you can modify your current role to find greater satisfaction. But these signs say you need a new job altogether. BY Judith Humphrey We all encounter challenges at work. Some of them are simply obstacles that must be overcome. Do so, and … Continue reading 5 signs you should definitely look for a new job →

3 red flags leaders should look out for

Leadership Skills

April 23, 2024 3 red flags leaders should look out for Spotting these red flags in your behavior could save your company from becoming a toxic place to work. BY Aytekin Tank California may become the latest place to ban round-the-clock work emails. Golden State lawmakers are considering a law that would give employees the right … Continue reading 3 red flags leaders should look out for →

An inside look at the Phoenix Suns’ new $100 million headquarters

Corporate Culture

April 04, 2024 An inside look at the Phoenix Suns and Mercury’s new $100 million headquarters The new headquarters is designed for the behind-the-scenes staff who makes Phoenix’s basketball teams run. BY Hunter Schwarz In Michael Lewis’ Moneyball, the Oakland Athletics use data and statistics, rather than traditional scouting methods, to build a team of players … Continue reading An inside look at the Phoenix Suns’ new $100 million headquarters →