July 23, 2026 Employers may no longer have to disclose race and gender data BY Pavithra Mohan Since 1966, the majority of employers have been legally required to provide a confidential breakdown of their workforce by race and gender to the government. The mandate—which applies to any company with at least 100 employees and to federal … Continue reading Employers may no longer have to disclose race and gender data
With AI making software features easier to replicate, SaaS must help customers build capabilities that deliver lasting business value. By Gareth Chilton Published on July 16, 2026 AI is making some parts of software easier to emulate, making generic functionality more abundant. At the same time, it exposes how little differentiation some vendors … Continue reading SaaS can no longer compete on software alone
AI and personalization are replacing one-size-fits-all rankings with unique customer journeys, forcing marketers to rethink how they measure visibility. By Elizabeth Marsten Published on June 26, 2026 Marketers spent years obsessing over rank reports wherever their products appeared. A higher position meant more visibility, more clicks, and more revenue. That mental model made … Continue reading Why your top ranking no longer means you’re winning
As AI pulls content decisions closer to production, organizations must choose a single system to own the truth — or pay the price for pretending they don’t have to. By Gareth Chilton January 30, 2026 For years, enterprises treated DAM as the single source of truth for content, the system that supposedly governed an … Continue reading Your DAM is no longer the system of record, and everyone knows it
ROI Alone – No Longer A Sufficient Measurement Metric by Laurie Sullivan , Staff Writer, January 27, 2026 Return on investment (ROI) alone cannot provide adequate support to guide media investment decisions. Marketers need more as artificial intelligence gets complicated, and analyzing data happens in real time, according to data released today. Cassandra’s global study … Continue reading ROI Alone – No Longer A Sufficient Measurement Metric
AI is eliminating the either/or of qualitative depth and quantitative scale, giving marketers a new way to understand people and performance at once. By Chris Robson , January 26, 2026 Marketing has long worked on the assumption that there are two paths to understand people and markets — often described as “nuance … Continue reading You no longer have to choose between insight and impac
GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses. Dan Taylor on December 11, 2025 Many teams still judge channel performance based on last-click results. That once made sense in a simpler search world where users moved quickly from query … Continue reading GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys
Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026. Tanya Thorson on December 8, 2025 For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between … Continue reading Why today’s buyer journey no longer fits the funnel
Advertisers’ Amazon Prime Day: Longer Event, Cautious Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2025 Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply, compared with last year. Independent ad agency Tinuiti notes that if the third and fourth days show stronger performance, spend … Continue reading Advertisers’ Prime Day: Longer Event, Cautious Spend
May 12, 2025 The age of answers: Why dashboards are no longer enough BY James Chester Data is everywhere, but insights are rare. I know this firsthand from years working agency-side in digital marketing and analytics for global brands—optimizing billions in media spend, tracking behaviors across platforms, and measuring every available data point across the customer … Continue reading The age of answers: Why dashboards are no longer enough
