Tag Archives: longer

Digital transformation is no longer a buzzword. It’s an imperative.

The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Amy Gesenhues on April 28, 2020 Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. … Continue reading Digital transformation is no longer a buzzword. It’s an imperative.

What Other Keyword Research Tool Can We Use Since ‘Keywords Everywhere’ Is No Longer Free

Martin Chuck — October 25, 2019 We almost lost our beloved keyword research tool—Keywords Everywhere. If you’re a copywriter, digital marketer, web developer or anything else in between, you know how valuable keywords are. But if you’re not in the industry, you must know that keywords are searched terms that have value over the internet. … Continue reading What Other Keyword Research Tool Can We Use Since ‘Keywords Everywhere’ Is No Longer Free

Keeping Your Agency Longer Benefits Your Brand; Here’s How to Maximize Those Relationships

Kip Botirius — March 11, 2019 Follow @https://twitter.com/kbotirius?lang=en — March 11, 2019 For many businesses, retaining agency expertise is a huge obstacle rather than a strategic advantage. Research from content intelligence platform Vennli indicates that the average relationship between a client and an agency lasts just two to four years. Without a doubt, transitioning from … Continue reading Keeping Your Agency Longer Benefits Your Brand; Here’s How to Maximize Those Relationships

Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Researchers were able to infer attributes of individuals using the tools. Ginny Marvin on March 23, 2018   Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program … Continue reading Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Irrelevant Emails Are No Longer Acceptable to Consumers

Katie Sweet — December 6, 2017 Follow @misskatiehrdy — December 6, 2017 Shutterstock We’ve reached the point in the year when marketers aren’t holding back on their outbound communications. I woke up on Black Friday to an absolute deluge of emails from essentially any retailer I’ve ever had any interaction with (or not), informing me … Continue reading Irrelevant Emails Are No Longer Acceptable to Consumers