As AI pulls content decisions closer to production, organizations must choose a single system to own the truth — or pay the price for pretending they don’t have to. By Gareth Chilton January 30, 2026 For years, enterprises treated DAM as the single source of truth for content, the system that supposedly governed an … Continue reading Your DAM is no longer the system of record, and everyone knows it
ROI Alone – No Longer A Sufficient Measurement Metric by Laurie Sullivan , Staff Writer, January 27, 2026 Return on investment (ROI) alone cannot provide adequate support to guide media investment decisions. Marketers need more as artificial intelligence gets complicated, and analyzing data happens in real time, according to data released today. Cassandra’s global study … Continue reading ROI Alone – No Longer A Sufficient Measurement Metric
AI is eliminating the either/or of qualitative depth and quantitative scale, giving marketers a new way to understand people and performance at once. By Chris Robson , January 26, 2026 Marketing has long worked on the assumption that there are two paths to understand people and markets — often described as “nuance … Continue reading You no longer have to choose between insight and impac
GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses. Dan Taylor on December 11, 2025 Many teams still judge channel performance based on last-click results. That once made sense in a simpler search world where users moved quickly from query … Continue reading GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys
Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026. Tanya Thorson on December 8, 2025 For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between … Continue reading Why today’s buyer journey no longer fits the funnel
Advertisers’ Amazon Prime Day: Longer Event, Cautious Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2025 Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply, compared with last year. Independent ad agency Tinuiti notes that if the third and fourth days show stronger performance, spend … Continue reading Advertisers’ Prime Day: Longer Event, Cautious Spend
May 12, 2025 The age of answers: Why dashboards are no longer enough BY James Chester Data is everywhere, but insights are rare. I know this firsthand from years working agency-side in digital marketing and analytics for global brands—optimizing billions in media spend, tracking behaviors across platforms, and measuring every available data point across the customer … Continue reading The age of answers: Why dashboards are no longer enough
January 07, 2025 The job search is taking longer than it used to Some 7 million Americans are currently unemployed—and of those workers, 1.6 million have been looking for a new job for at least six months. BY Pavithra Mohan The past year has seen strong job growth in the U.S., with employers adding more … Continue reading The job search is taking longer than it used to
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024 Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming
May 14, 2024 Google gives its Gemini AI chatbot a longer memory and new skills The AI advancements are powered by Google DeepMind’s Gemini Pro 1.5 model, which strikes a balance between performance and speed. BY Mark Sullivan Google showed off some new skills in its Gemini AI chatbot at Tuesday’s I/O developer event, and previewed … Continue reading Google gives its Gemini AI chatbot a longer memory and new skills
