The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024 Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming
May 14, 2024 Google gives its Gemini AI chatbot a longer memory and new skills The AI advancements are powered by Google DeepMind’s Gemini Pro 1.5 model, which strikes a balance between performance and speed. BY Mark Sullivan Google showed off some new skills in its Gemini AI chatbot at Tuesday’s I/O developer event, and previewed … Continue reading Google gives its Gemini AI chatbot a longer memory and new skills
YouTube ads: Are they really getting longer? Graeme Hanna / Last Updated: Dec 15, 2023 YouTube has stated that its advert segments are getting longer, but there will be fewer of them for viewers watching on connected TVs. The information was provided in a Google Announcement that revealed it has been the most-watched content streaming … Continue reading YouTube ads: Are they really getting longer?
Telegram Stories arrive for paid Premium users Steve Dent @stevetdent Telegram’s new Stories feature is here as promised, but it’s only available to Premium users for now, the company said in a Tweet. Last month, CEO Pavel Durov revealed the upcoming feature that offers more granular control than Stories on other apps, letting … Continue reading Telegram Stories are no longer limited to paid users
Google is laying off 12,000 employees Steve Dent|@stevetdent Google parent Alphabet is cutting around 12,000 jobs, or around six percent of its global workforce, it wrote in a company-wide email sent to employees. CEO Sundar Pichai said that he was “deeply sorry” to workers that will be let go and that it was a … Continue reading Google is no longer building its own augmented reality glasses
By Mark Wilson After nearly 20 years of work, Apple has revealed its AR/VR headset, the $3,500 Vision Pro. It’s impressive in many of the ways you might expect. The industrial design is refined—the front is a single curved piece of glass, and touches like a digital crown allow the user to seamlessly transition … Continue reading Apple is no longer a design-led company
Why Performance Media No Longer Works by Bill Durrant , June 17, 2022 It used to be that as an advertiser, you could scale your business and succeed using just Google and Facebook (and eventually Amazon). You could track the most recent sources and behavior of all your conversions and understand who your customers were … Continue reading Why Performance Media No Longer Works
Susan Friesen February 20, 2021 How to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website “If you build it, he will come.” Field of Dreams This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a … Continue reading SEO – No Longer a “Nice to Have” Option for Your Business
Susmita Sarma August 14, 2020 Employers might assume that the work from home opportunity can provide their employees with a great work-life balance. However, it is not that simple, and the risk of employee burnout still prevails strong. A lot of people are telling me that the work from home fun is over. It has … Continue reading Tired of Longer Working Hours in Work From Home? Help Yourself!
Susan Friesen August 3, 2020 7 Easy eCommerce & Business Site Marketing Strategies It’s a simple equation: the more time people spend on your website, the more likely they are to convert into a lead or sale. So…do your website visitors like what they see when they land on your site, or are they leaving … Continue reading How to Keep People on Your Website Longer
