By Liz Farquhar January 25th, 2017 As the paid search landscape has become more competitive, Google has simultaneously made campaigns increasingly more complicated and more expensive. While intent-driven core keywords are considered the Holy Grail for results-driven paid search campaigns, there are often better (less expensive) long tail keywords that have far reaching benefits for … Continue reading Top 3 Ways To Identify Long Tail, Intent Driven Keywords For PPC
Kasia Perzyńska — November 7, 2016 — November 7, 2016 My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to … Continue reading Long Tail SEO: Why Long Tail Keywords Are Worth Your Attention
Jonathan Bright — October 30, 2016 Follow @SoutherlyComms— October 30, 2016 “The word ‘digital’ is a bit like the word ‘electricity’. Sure, electricity was all the rage back when it took over from steam. But it would be slightly ludicrous for a company nowadays to outline its ‘electricity strategy’. The same goes for digital – … Continue reading How Long Till We’re Done With Digital?
by Hansen HuntSeptember 27, 2016 If your audience is asking a question but you know the answer, don’t you think you should help them out? If you do, search engines will reward you for it. If you don’t, your competitors will beat you to it. When you brainstorm blog topics, where do you start? Do … Continue reading How to Find Long Tail Keywords and Questions Your Audience is Asking
by Matt Brennan Follow @MattLBrennanSeptember 15, 2016 The answer to the question “How long should a blog post be?” can vary depending on your business, and the topics that you choose to write about. A lot can depend on individual styles from author to author, or business to business. Generally speaking, a blog post should … Continue reading How Long Should a Blog Post Be?
Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be. Andrew Shotland on September 2, 2016 In June, we published a large statistical study on how Google’s local … Continue reading Local citations are dead; long live local citations!
In this month’s column, Editor-In-Chief Matt McGee talks about why we’re changing our weekly video show to an audio-only podcast. Matt McGee on August 31, 2016 There are probably countless articles on Marketing Land (and Search Engine Land) that encourage readers not to put all of their marketing eggs in one basket. And I … Continue reading From the Editor’s Desk: Blab is dead; long live our new podcast!
by Arik HansonAugust 23, 2016 Before you click away, I encourage you to read on. Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Because, I’m starting to believe it might. Brands have long (well, as least for the last … Continue reading How Long Before Brands Completely Abandon Twitter?
Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path. Keith Pieper on August 3, 2016 There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent … Continue reading Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
by Sunil Bagai July 18, 2016 Follow @ZenithtalentJuly 18, 2016 I’m about to head home from an incredibly productive and inspiring week at Contingent Staffing 2016. The conference is vital to the workforce industry because procurement professionals are becoming more influential leaders in organizations of all kinds. Their roles are evolving beyond purchasing. These experts … Continue reading Long Term Supplier Relationships for Long Lasting Procurement Success
