Steve Faber — August 18, 2017 Follow @marketingunlock — August 18, 2017 geralt / Pixabay Part 1 After 4+ years we’ve made some discoveries as to what kind of email gets our customers more business, and higher ROI long term. Some of this is through the prism of what works for tech contracting business and … Continue reading Email Marketing Strategies that Work to Drive Long Term ROI (Part2)
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. Chris Silver Smith on July 24, 2017 Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in … Continue reading How long does reputation management take?
Kyle Weber — July 17, 2017 — July 17, 2017 janjf93 / Pixabay Recently, I was at the Rogers Centre to catch a Jays game. My friends were standing in line for $ 10 hotdogs so I waited near the concessions and did some people watching. After scanning the crowd for memorable characters, I saw … Continue reading Stop Striking Out With Long Registration Forms
James Blackman — June 30, 2017 Follow @cocoonfxmedia — June 30, 2017 “I need a website as soon as possible.” A statement we hear more and more as businesses recognize that a lack of online presence equates to a strong reduction in, well… customers in general. But what is it you should expect when asking … Continue reading Is Your Website Taking Too Long to Finish?
Amanda Oliver — June 21, 2017 — June 21, 2017 Just like in Jaws, there’s something lurking beneath the surface of your conversion rates and affecting your return on ad spend. It has nothing to do with your copy, creative, or offers but it’s turning your customers away in droves just the same. What is … Continue reading Your Site’s Long Load Time Is Suffocating Your Facebook Ad Revenue
Wynne Phillips — June 7, 2017 — June 7, 2017 Wokandapix / Pixabay When you’re looking to increase traffic on your site, one of the most effective ways to do that is to use the appropriate keywords. These are simply words on your site that search engines will pick up, allowing potential viewers to see … Continue reading Long Tail Keywords Vs. Branded Keywords
Alex Birkett — April 12, 2017 — April 12, 2017 How you decide to invest in marketing channels can make or break your business. That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. … Continue reading How to Choose Digital Marketing Channels for Long Term Growth
Mark Miller — April 4, 2017 Follow @MMtwopointfive— April 4, 2017 So you’ve won a great new marketing job at an amazing business. Congratulations! Now it’s time to break the news to your current place of employment. This is a process that seems simple, but we see as a marketing search firm that it is … Continue reading How to Say “So Long” to Your Marketing Job after You’ve Accepted a New Career Opportunity
Rachel Parker — April 4, 2017 Follow @resonancecont— April 4, 2017 In the beginning, there was Twitter. Now Twitter had a lot of stuff, and it all moved really fast. Frustrated tweeters asked, “How can we find and participate in discussions about stuff we care about in all this mess?” And lo, in 2007 the … Continue reading Hashtags Are Dead. Long Live Hashtags! (… Sorta)
Dave Brock — March 16, 2017 Follow @davidabrock— March 16, 2017 Sales isn’t easy! If it was, it could be totally automated and our customers and companies wouldn’t need sales people. We continue to see those parts of selling carved away, with more effective and efficient channels being leveraged—as they should be! We don’t create … Continue reading It Ain’t Easy, Those Days Are Long Past!
