Angela Hausman, PhDSeptember 29, 2015 Are you still tied to a cord? More and more folks are cutting the cord — the one connecting them to a cable or satellite box and serving up hundreds of channels they never watch. Smart media companies, like CBS and HBOGo, are poised to capitalize on Internet media with … Continue reading How Long Before Your Market Cuts The Cord?
Mark SchaeferSeptember 8, 2015 If you’re impatient, social media is probably the wrong marketing channel for you. Here’s a chart that illustrates why. This is data from the recent research released by Social Media Examiner. This is not a scientific study, but it is a view from nearly 4,000 marketers, skewed toward small businesses. So … Continue reading Why It Takes So Long to Achieve Social Media Success
By Matt Pollnow August 7th, 2015 In the last few years, we have seen several major algorithm updates that impacted the organic rankings for many websites. Some of those impacts were quite negative where many websites that had enjoyed high page 1 rankings in the search results were suddenly nowhere to be found in the first … Continue reading The Benefits Of Ranking For Long Tail Keywords
John W HayesJuly 11, 2015 I had one of those conversations recently in which a client told me that he sent out an email marketing newsletter every 3 months. Any more than this, he surmised, would simply annoy his clients and do more harm than good. I guess his clients either have very long memories … Continue reading How Long Are Your Clients’ Memories? How Annoying Are Your Emails?
David LeonhardtJuly 4, 2015 How long should a business blog post be? It’s a common situation.A small business decides to start a blog, but is uncertain how long it should be. I get questions like… Is 300 words enough? I hear that longer posts are better.Is that true? Is 500 words the right number? The … Continue reading The Long And The Short Of Business Blogging
Bob KeaveneyJuly 4, 2015 A little pet peeve of every editor (especially this one) is an article that is artificially long, with lots of fluffy filler words that don’t really say anything. Drives me nuts. So when I edit a piece, I imagine that I’m a ruthless management consultant for a cost-cutting corporate behemoth, and … Continue reading How Long Should a Blog Post Be? It Depends.
Joshua MarchJune 12, 2015 Among the huge news that Twitter CEO Dick Costolo is stepping down, Twitter also made another announcement: that, coming July, there will no longer be any character restrictions on Direct Messages. Although not as interesting for the general business press, this is actually pretty momentous for brands who use Twitter to solve … Continue reading Twitter DMs Will Soon Be As Long As You Need
Kate MillerJune 11, 2015 How long should a Twitter post be? Well, how long is a piece of string? In reality the ‘ideal length’ of any content is likely to vary depending on your niche/industry, your target demographic and the intent of said post. That said though, statistically speaking there are some useful guidelines to … Continue reading How Long Should Your Social Media Posts Be?
Tami CannizzaroMay 27, 2015 Let’s start with the basics of SEO. A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of … Continue reading Is SEO Dead? Long Live Social Search!
Arik HansonMay 14, 2015 A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark Schaefer’s blog about the demise of blogging–or, as the author titled it, “Why the economics of blogging are diminishing.” In the article, the author talks about how blogging worked 5-6 years … Continue reading Personal Blogging in PR Ain’t Dead — Not By a Long Shot
