Alex LustbergApril 30, 2015 Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a … Continue reading “Personalization” is Dead – Long Live Personalization
Tag Archives: Long
How Long Should Your Video Be? 3 Things To Consider
Tonya VinasMarch 24, 2015 B2B buyers’ attention spans continue to shrink, and videos are growing in popularity as effective content pieces in nurture strategies. According to Demand Gen Report’s 2014 B2B Content Preferences Survey, sharing of video content among B2B buyers is up 15% year-on-year, which heartily amplifies the 58% of B2B buyers who said … Continue reading How Long Should Your Video Be? 3 Things To Consider
How Long Should Your Email Be? New Data For Retail, Restaurants, Spas, And Real Estate
Jason FidlerMarch 22, 2015 Earlier this month we took a look at how the number of images and lines of text in an email campaign can affect the email’s click-through rate. We found that, in general, “less is more.” Emails with about 20 lines of text and three or fewer images received the highest click-through … Continue reading How Long Should Your Email Be? New Data For Retail, Restaurants, Spas, And Real Estate
5 Essential Ways To Leverage Long Tail SEO Strategy
Govind AgarwalFebruary 13, 2015 Consumers are using the internet more than ever to shop for all kinds of products and services and to gain more knowledge about a subject. You need to design strategies to move your website to top of the search engine list. By researching keywords you become aware of the customers’ needs … Continue reading 5 Essential Ways To Leverage Long Tail SEO Strategy
Secrets of Using Long Tail Keywords
Ryan VanDenabeeleFebruary 12, 2015 Long-tail keywords aren’t some mystical SEO marketing phrase meant to confuse you with a dazzling smoke and mirrors show. They are a part of a powerful inbound marketing strategy that can drive qualified traffic to your website. The tricky part is finding the right ones your customers use, putting them into … Continue reading Secrets of Using Long Tail Keywords
Improve Your SEO for the Long Run With a Great Business Blog
Jessica MehringFebruary 7, 2015 Oh, blogs. How I love you. Let me count the ways… A blog is a powerful way to improve your credibility and share your knowledge with (i.e. give value to) your audience. A well-written blog will also drive traffic to your business’s website. You can post links to your blogs on … Continue reading Improve Your SEO for the Long Run With a Great Business Blog
4 Ways To Make Your Blogs A Long Term Love (And Less Of A Fling)
Gina WangrychtJanuary 29, 2015 Each month 329 million people read blogs, according to NewsCred. Given that that’s only slightly more than the U.S. population, one would assume that blogs are important, and they are. However, anyone can sit and write 25 blogs per week. Quantity might get you heard, but quality will keep them coming … Continue reading 4 Ways To Make Your Blogs A Long Term Love (And Less Of A Fling)
Why Use Long Tail Keywords In Web Content?
Claire Broadley December 14, 2014 When searching, being specific really helps. When searching for a piece of content or a product via Google, you probably experiment with a variety of search terms until you find a specific phrase that brings up the results you want. This process gives us some valuable clues about search. … Continue reading Why Use Long Tail Keywords In Web Content?
How Long Does it Take for My Webpage to Appear in Search?
Daniel Smith December 1, 201 You’ve put your blood, sweat and tears into building and refining your new small business website, and you’re ready to unleash it upon the world. But how long will it take for your site to appear in a Google or Bing search? Unfortunately, there is no set amount … Continue reading How Long Does it Take for My Webpage to Appear in Search?
Are Online Sales Letters Too Long?
It’s always interesting to watch the debate over the length of online sales letters. This healthy discussion usually breaks down into to two camps. Each side believe fervently in their position, and are more than happy to argue endlessly. One side believe sales letters are too long They go on and on about how they … Continue reading Are Online Sales Letters Too Long?