Tag Archives: Long

“Personalization” is Dead – Long Live Personalization

Alex LustbergApril 30, 2015 Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a … Continue reading “Personalization” is Dead – Long Live Personalization

How Long Should Your Video Be? 3 Things To Consider

Tonya VinasMarch 24, 2015 B2B buyers’ attention spans continue to shrink, and videos are growing in popularity as effective content pieces in nurture strategies. According to Demand Gen Report’s 2014 B2B Content Preferences Survey, sharing of video content among B2B buyers is up 15% year-on-year, which heartily amplifies the 58% of B2B buyers who said … Continue reading How Long Should Your Video Be? 3 Things To Consider

How Long Should Your Email Be? New Data For Retail, Restaurants, Spas, And Real Estate

Jason FidlerMarch 22, 2015 Earlier this month we took a look at how the number of images and lines of text in an email campaign can affect the email’s click-through rate. We found that, in general, “less is more.” Emails with about 20 lines of text and three or fewer images received the highest click-through … Continue reading How Long Should Your Email Be? New Data For Retail, Restaurants, Spas, And Real Estate

4 Ways To Make Your Blogs A Long Term Love (And Less Of A Fling)

Gina WangrychtJanuary 29, 2015 Each month 329 million people read blogs, according to NewsCred. Given that that’s only slightly more than the U.S. population, one would assume that blogs are important, and they are. However, anyone can sit and write 25 blogs per week. Quantity might get you heard, but quality will keep them coming … Continue reading 4 Ways To Make Your Blogs A Long Term Love (And Less Of A Fling)