Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter. Joy Hawkins on September 7, 2016 It seems very apparent that Google has a filter for local that weeds through all the listings that should appear … Continue reading Is Google filtering your business in the local search results?
There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results. Andrew Beckman on September 7, 2016 Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms emerge with different … Continue reading Local SEO in 2017 and beyond: managed strategy vs. automation
by Joshua Daniels Follow @_joshdanielsSeptember 2, 2016 When it comes to marketing and advertising, small businesses are often required to walk a challenging tightrope. While many may not have the abundant financial resources to invest heavily in such a discipline, SMEs must create campaigns that can effectively promote their brand and compete within a chosen … Continue reading 5 Ways Small Business Can Profit from Local Billboards
Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be. Andrew Shotland on September 2, 2016 In June, we published a large statistical study on how Google’s local … Continue reading Local citations are dead; long live local citations!
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem. Lydia Jorden on August 15, 2016 Pokémon Go, the hit new augmented reality game for mobile, has increased foot … Continue reading Using popular culture to drive local positioning
Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other. Megan Hannay on August 17, 2016 With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew … Continue reading Local journalism, meet branded content: What the decline in print means for brands
Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO. Greg Gifford on August 16, 2016 It’s time for my monthly column again, which means … Continue reading The secret to writing awesome local content
by Ashwin Ramesh Follow @ashwin_rameshAugust 18, 2016 For businesses with a physical location, ranking in local search engine results has become an important part of the marketing strategy. Local SEO is a time-consuming process and requires you to put in a lot of effort. But, to make things easier for you, there are a number … Continue reading Boost The Local Footprint of Your Business Using These Epic Tools
by Laurie Sullivan @lauriesullivan, August 9, 2016 Duplicate listings are a major problem across the Web as the need to identify nearby physical locations and phone numbers of businesses on mobile devices becomes increasingly important for search engines Google, Bing, and Yahoo. Moz Local on Tuesday released an update to its Duplicate Listing Dashboard that … Continue reading Mobile Search Intensifies Duplicate Listing Challenge, Moz Local Attempts To Solve
by Steve Hamm Follow @maasprosrduAugust 5, 2016 People search for local small businesses on multiple devices. If you operate a small business in a specific location, potential customers can find you through a Web search conducted on a computer, tablet, or smartphone. To make sure your website doesn’t turn customers away, you need to ask … Continue reading Local Marketing Requirement: A Responsive Website
