Tag Archives: Local

Local Marketing Requirement: A Responsive Website

by Steve Hamm Follow @maasprosrduAugust 5, 2016 People search for local small businesses on multiple devices. If you operate a small business in a specific location, potential customers can find you through a Web search conducted on a computer, tablet, or smartphone. To make sure your website doesn’t turn customers away, you need to ask … Continue reading Local Marketing Requirement: A Responsive Website →

How does Google’s local algorithm work in 2016?

Google Tools

Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. Andrew Shotland on August 2, 2016 Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of Google’s Local SEO ranking factors. We … Continue reading How does Google’s local algorithm work in 2016? →

Optimizing For Local When There’s No Physical Location

Local Business

Search Engine Watch, Friday, July 29, 2016 2:05 PM Put user-focused content on category pages, use structure data to stand out, and make the most of intelligent personal assistants, said Sam Nemzer during a presentation at MozTalk on how to use local SEO for a business that does not have a physical location, according to Tereza Litsa. She … Continue reading Optimizing For Local When There’s No Physical Location →

Profitable Local Business Ideas With Pokémon Go

Local Business

by Andre W. Klein July 27, 2016 Follow @akleines2July 27, 2016 Let’s put this in perspective. Pokémon Go had 21 Million DAILY users in under 24 hours of release. That is more than what other successful applications took a week to reach. The daily engagement pales in comparison to what Whatsapp and Facebook, Twitter experiences. … Continue reading Profitable Local Business Ideas With Pokémon Go →

Pokémon Go, augmented reality and the future of local marketing

Local Marketing Automation

What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Brian Smith on July 27, 2016 Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have … Continue reading Pokémon Go, augmented reality and the future of local marketing →

Local businesses trump big businesses when it comes to delivering on-site updates

Marketing Guide

Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. Myles Anderson on July 27, 2016 at 1:15 pm At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews, Google My Business and links. … Continue reading Local businesses trump big businesses when it comes to delivering on-site updates →

8 tips from 7 months of local sponsorship marketing

Local Business

Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy. Megan Hannay on July 27, 2016 This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear that sponsorship needs are ready for … Continue reading 8 tips from 7 months of local sponsorship marketing →

Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)

SEO Local

Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential. Wesley Young on July 19, 2016 As summer travel rolls into full swing, I’m reminded that much of local search is … Continue reading Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic) →

The key to local SEO

SEO Local

Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO. Greg Gifford on July 19, 2016 If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be … Continue reading The key to local SEO →

How Pokémon GO Is Influencing Marketing For Local Business

Marketing Strategy

by Conrado Langer July 16, 2016July 16, 2016 When a business is struggling to acquire new clients or increase profits, creativity and innovation are the best tools to create a new reality. More accurately, in Nintendo’s case, an augmented reality. On July 6th, the videogame giant launched Pokémon GO and took the lead of the … Continue reading How Pokémon GO Is Influencing Marketing For Local Business →