What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column. Julian Connors on December 2, 2016 In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of … Continue reading Consumer citations are the future of local SEO
Itamar Gero — November 29, 2016 Follow @ItamarGero— November 29, 2016 Local SEO has always been the saving grace of mom and pop stores when it comes to establishing their online presence. But, the local SEO landscape is changing at lightning fast speed. With Google reducing the Snack Pack to a three-pack and more ads … Continue reading 16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days
Samantha Martin — November 26, 2016 Follow @Socially_Sam— November 26, 2016 Small Business Saturday has become a bigger deal over the past few years encouraging us all to use smaller, independent businesses as part of our Saturday shopping. It falls the day after Black Friday, another trend the UK imported from the US and sends … Continue reading Why We Need Small Business Saturday To Remind Us To Shop Local
Kelley Schultz — November 22, 2016 — November 22, 2016 It’s no secret that we live in a mobile-first world. Smartphones have transformed the way mobile consumers research and purchase products and services – both online and offline. Within arm’s reach at all times, our smartphones give us instant access to information in our moments … Continue reading 5 Ways to Get More Out of Your Local Mobile Search
by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast
By Kyle Sanders November 16th, 2016 Local SEO can be a touchy subject. It’s filled with pitfalls and problems, but just as many opportunities to improve if you know where to look. Keeping this in mind, let’s take a gander at some of the shifting standards in the Local SEO game, for those all-important … Continue reading 7 Must-Have Enhancements For Your Local Landing Pages
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. Brian Smith on November 14, 2016 There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really … Continue reading Getting a clearer picture of local marketing attribution
by George Freitag, Op-Ed Contributor, November 10, 2016 As online shopping becomes more and more popular, the “local pack” in Google’s search results is quickly becoming the most important way for businesses to convert online customers into offline customers. As most businesses know, a key component to appearing in these local packs is optimizing your … Continue reading The Local Search Problem Most Businesses Don’t Know About
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. Wesley Young on November 8, 2016 According to a recently released white … Continue reading Why is free money that can be used on local search marketing being left on the table?
Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations. Andrew Shotland on November 1, 2016 Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give … Continue reading When going HTTPS, don’t forget about local citations!
