By Garry Grant October 31st, 2016 On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be directly produced by the website and can’t use a … Continue reading How to Get Around Google’s New Local Business Review Guidelines
By Danny Hall October 28th, 2016 What should you say and how should you say it to improve your search engine optimization? For a small business, blogging can be a powerful tool for increasing traffic and therefore business leads. But about what should you be blogging to maximise success? Today, almost every business seems to … Continue reading What To Blog For A Small Local Business
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies. Sherry Bonelli on October 24, 2016 Getting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting listed on … Continue reading How to dominate local SEO: more challenging in an evolving local search environment
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Greg Sterling on October 19, 2016 Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of … Continue reading Facebook adds new tools for local discovery and commerce
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game. Brian Smith on October 17, 2016 Ffooter / Shutterstock.com It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd roars — Chicago Cubs … Continue reading What you need to reach the big leagues of local SEO
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd. Greg Gifford on October 11, 2016 Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes … Continue reading Forget about unique content. Try actually BEING local!
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search. Lydia Jorden on October 10, 2016 The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the beginning of time … Continue reading Local SEO now has an organic ROI tracking method
By Mandy Boyle October 10th, 2016 If you would have asked a small business owner 10-20 years ago, “What’s your greatest challenge to getting found by new customers?” She may have said something about how her location could be better or he may have replied that his newspaper ad could be bigger. Today, it’s an entirely … Continue reading 5 Local SEO Pitfalls That Can Cost You
How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in. Andrew Beckman on October 5, 2016 Photo credit: Clark Street Mercantile Enterprise brands with a major brick-and-mortar presence have a unique challenge in digital marketing: connecting with consumers online, with the intent of ultimately encouraging them to visit … Continue reading Multi-location local SEO strategy: domain structure
Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. Adam Dorfman on October 5, 2016 For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum. With the Possum algorithm change, Google is continuing … Continue reading Don’t let your business play possum with local search
