Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs
Scott Barnett — December 26, 2016 Follow @scottabarnett— December 26, 2016 Advertising is a low percentage way to generate consumers to purchase – the conversion rates typically hover in the 0.5% range these days. Yet, it’s still deemed to be the “easiest” and most obvious type of marketing to sell to local businesses. Local digital … Continue reading Local Digital Publishers – Motivate Readers To Buy
Eric Seal — December 22, 2016 — December 22, 2016 Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the … Continue reading How to Use Digital Assistants to Improve Local Search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. Jon Schepke on December 22, 2016 at 1:35 pm The time has come for businesses to frame their search marketing in the context of a broader … Continue reading Uncovering the white spaces of opportunity for local search
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. Andrew Shotland on December 20, 2016 It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but … Continue reading Can SEOs make local search great again in 2017?
Dylan Sun — December 20, 2016 Follow @https://twitter.com/DylanSunSEO— December 20, 2016 Having attended courses by local training providers in Singapore myself and running a Digital Marketing training organization, I sometimes wonder whether these companies are in business to deliver true value or just trying to capitalize on government grants… or a mix of both. I’d … Continue reading 7 Things Companies Should Look Out for When Sourcing for Local Training Providers
Itamar Gero — December 15, 2016 Follow @ItamarGero— December 15, 2016 The rise of mobile usage brought a tremendous impact on user behavior, which, in turn, has an effect on the local search landscape. It’s not just about chasing links anymore; it’s about getting accurate NAP citations and driving more signals from business listings to … Continue reading 16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days [Infographic]
By Courtney Danyel December 14th, 2016 The “3 pack” is the most coveted real estate of local SEO. When someone searches for a location-related keyword, (e.g. dog groomer Portland), it’s the 3 first listings that show in local search results: And in 93% of searches with local intent, the Google 3-pack appears at the top … Continue reading How To Improve Local SEO & 3 Pack CTR
by Aaron Baar, Staff Writer, December 6, 2016 Running a business connected to a national brand can have its advantages. But brand recognition will only take a product so far, and when it comes to engaging with consumer on a tactical level, many affiliates may need some corporate help. One of the findings within BrandMuscle’s … Continue reading Are Local Affiliates Being Left Behind?
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first. Greg Gifford on December 6, 2016 As you know from my past articles, I typically write about real-world encounters with clients or … Continue reading As a local business, you have to own your own back yard
