Tag Archives: Local

Why Having a Website for Your Local Business Is Now Critical

Ruth Hoffmann — January 23, 2019 — January 23, 2019 Understanding the importance of having for your business is more important than ever if you want to survive in the modern market. There are many factors that can affect your success, but your online exposure is without a doubt one of the most prominent ones. … Continue reading Why Having a Website for Your Local Business Is Now Critical →

The Importance of a Local SEO Strategy

SEO Strategy

Alexis Short — December 19, 2018 — December 19, 2018 When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked … Continue reading The Importance of a Local SEO Strategy →

Search Tops Digital Media Buys For Large Local Advertisers

Local Marketing Strategy

Search Tops Digital Media Buys For Large Local Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2018 Traditional forms of advertising dominate media buys for big local advertisers, but many still look to support innovative types of technology. The larger advertisers are not planning to increase budgets as much as the smaller ones, but … Continue reading Search Tops Digital Media Buys For Large Local Advertisers →

How Local Businesses Can Leverage Email Marketing

Email Marketing

Kevin George — December 11, 2018 Follow @imkevin_monk — December 11, 2018 ribkhan / Pixabay The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while marketers target their prospective audiences over the internet, making it the foundation of a peaceful online shopping … Continue reading How Local Businesses Can Leverage Email Marketing →

6 Local SEO Predictions for 2019 and Beyond

SEO Local

Ashley Kimler — November 29, 2018 Follow @ashleykimler — November 29, 2018 What is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your café or gym, this mechanism of SEO can prove to be practical and useful. It would … Continue reading 6 Local SEO Predictions for 2019 and Beyond →

Optimize Google My Business for Local Visibility

Local Business

Debra Murphy — November 21, 2018 Follow @MasterfulMktg — November 21, 2018 Every small business can benefit from having a verified Google My Business (GMB) listing. It is an important step in your local SEO strategy because a complete, verified and optimized Google My Business listing increases your chances of being found. When you optimize … Continue reading Optimize Google My Business for Local Visibility →

Generating Local Business From Instagram

Instagram For Business

Leighton Burley — November 14, 2018 Follow @LeightonBurley — November 14, 2018 Succeeding on Instagram as a local business is not as simple as counting the number of followers that you have or measured by the number of likes that you get per post. It’s all about engagement and providing value to your audience which … Continue reading Generating Local Business From Instagram →

5 Simple Copywriting Tips for Local SEO

Copywriting

Eva Webster — October 26, 2018 Follow @evawebster_aw — October 26, 2018 43% of all Google search has local intent. 82% of smartphone shoppers conduct ‘near me’ searches. The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the … Continue reading 5 Simple Copywriting Tips for Local SEO →

How To Build Online Reviews For Your Local Business

Online Reviews

Mike Brooks — October 19, 2018 Follow @michaelsbrooks — October 19, 2018 PatternPictures / Pixabay You probably know you need to grow and manage online reviews already. If you don’t, you will the first time someone leaves you a bad review. And don’t be naive enough to believe you’ll never get one. You will no … Continue reading How To Build Online Reviews For Your Local Business →

Top 10 Ways to Improve Your Local SEO Right Now

SEO Ranking

Marc Schenker — October 18, 2018 — October 18, 2018 Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing … Continue reading Top 10 Ways to Improve Your Local SEO Right Now →