Tag Archives: LinkedIn’s

How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI

Tukan Das — April 27, 2017 Follow @tdas— April 27, 2017 LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting. LinkedIn’s offering … Continue reading How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI

LinkedIn’s Obsessed With Getting Users to Understand This New Feature

John Nemo — March 28, 2017 Follow @JohnNemoPR— March 28, 2017 LinkedIn is going all-in on a feature that has made other social networks invaluable – but will the platform’s users catch on? Most people don’t realize it, but every single piece of content created and shared on LinkedIn gets indexed, sorted and categorized based … Continue reading LinkedIn’s Obsessed With Getting Users to Understand This New Feature

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation. Tim Peterson on March 20, 2017   LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses … Continue reading New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

LinkedIn’s Redesign is Making Business More Social

Lisa Kupfer — January 20, 2017 Follow @dearlisa— January 20, 2017 Earlier today, LinkedIn let the world in on their new desktop design, which aims to offer a more “21st-century-social-network” attitude and easy access to everything that matters. The cleaned-up interface allows users a more intuitive browsing experience by offering seven key sections to navigate … Continue reading LinkedIn’s Redesign is Making Business More Social

DataSift offers first analysis at scale of how LinkedIn’s members engage with content

The new service can be used to find and target audiences, boost a brand’s image or improve content marketing. Barry Levine on January 20, 2017   Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To help reach these audiences, data intelligence firm … Continue reading DataSift offers first analysis at scale of how LinkedIn’s members engage with content

LinkedIn’s New Way To Search For Marketing Job Opportunities Without Your Boss Finding Out

by Mark Miller Follow @MMtwopointfiveOctober 20, 2016 If you’ve been in the professional world long enough, you’ve probably been in the awkward situation of looking for a new job while already employed. It’s a sticky place to be. If you’re genuinely pursuing another career move, it can take up a lot of your time and … Continue reading LinkedIn’s New Way To Search For Marketing Job Opportunities Without Your Boss Finding Out

Tap Into LinkedIn’s 4 Hidden Gems & Maximize Your Job Search ROI

by Virginia Franco February 8, 2016 Follow @VAFrancoResumesFebruary 8, 2016 It’s been said before – if you want to land a job FAST start networking. Networking yields a much higher ROI on your job search than the alternative – competing against hundreds for jobs online. But what if your network is lacking in terms of … Continue reading Tap Into LinkedIn’s 4 Hidden Gems & Maximize Your Job Search ROI

LinkedIn’s Newsfeed & Twitter: Your Direct Lines to Potential Clients and Your Network

by Bob Woods November 16, 2015 Follow @socialsalesbobNovember 16, 2015 When you’re teleprospecting or knocking on doors to prospect for new business, you don’t face rejection nearly as much as you experience voicemail or the phrase, “I’m sorry, but [person] isn’t here.” As salespeople, business development professionals and others who need to grow business with … Continue reading LinkedIn’s Newsfeed & Twitter: Your Direct Lines to Potential Clients and Your Network