— June 6, 2018
In order to get more exposure for your personal brand it’s important to know exactly what your target audience is seeking after. With the right research strategies in place your business can attract more leads for your products or services.
LinkedIn is a premier networking resource as well as a warm lead generator. This large social network is an ideal platform for gathering information and conducting research for your niche. There are several ways your brand can attract the right leads for your business.
- Connect with the right people – It’s important to be specific when gaining insights. Only seek after those who are in a related or similar field of interest, have influencer status, and are active both online and offline. Many times you can network at events, webinars, social media groups, Twitter chats, ect., which can open the doors to find targeted leads.
- Take advantage of advanced search options – Use LinkedIn’s expanded queries to set up specific criteria – this includes people, jobs, content, companies, groups, and schools. Another method is to take a look at specific content that relates to your brand and conduct research on the author.
- Create new business or work opportunities – LinkedIn is an online portal to not only find jobs but also qualified candidates and new clients for your business. You can also see what your competitors are looking for inside your target market as it relates specifically to their skills and knowledge.
- Become a trusted source through groups – Once you become a member of an active, professional group within your niche your brand can gain valuable feedback through asking and answering questions, sharing valuable insights and content, and posting videos and images that can add value to your community. This also applies to those who want to create their own professional group for even more networking opportunities.
LinkedIn is an ideal place for personal brands to link up with professionals in their industry as well attract new leads. By being helpful, professional, and consistent your network will grow and attract more loyal followers to your brand. This is one the few resources left where you can to gather insights and information on your industry and potential customers for free without the need to pay for advertising.