Tag Archives: LinkedIn’s

Producing Corporate Video? Follow LinkedIn’s Lead

Bryan BolanJune 23, 2015 I recently came across LinkedIn’s Sales Navigator lead generation tool and was most impressed with their video production promoting the app. Simply put, this is how it’s done. LinkedIn was able to bring the human element to their corporate videos by being empathetic (bringing out the emotion) and real (always having … Continue reading Producing Corporate Video? Follow LinkedIn’s Lead →

LinkedIn’s Personal Touch Increases ROI

LinkedIn Utilization

Michael CohnMay 21, 2015 It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize … Continue reading LinkedIn’s Personal Touch Increases ROI →

Increase Your Influence With LinkedIn’s Long-Form Publishing

Vishal PindoriyaFebruary 28, 2015 Influence is earned. It can’t be bought, swindled, or given through some anointing process. It’s a reputation, and reputations must be earned through experience and interactions. Blogging can help accomplish that goal, and social media is an incredible tool for becoming an influencer as well, but you have to build a … Continue reading Increase Your Influence With LinkedIn’s Long-Form Publishing →

Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network

B2B, LinkedIn

Prasant NaiduFebruary 27, 2015 Today most marketers are converting less than 1% of all possible leads, because 90% of a buyer’s path to purchase is completed before a salesperson comes into the picture, says Forester Research. “As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing … Continue reading Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network →