Brian Basilico — December 21, 2018 Follow @bbasilico — December 21, 2018 BedexpStock / Pixabay Are you on LinkedIn? Chances are you are. Now, the second part of that is, are you using it effectively? And my guess to the answer to that question is no. Why is that? Well, most people have an … Continue reading How Can Emotional Intelligence Make LinkedIn More Powerful?
Susan Friesen — December 21, 2018 Follow @eVisionMedia — December 21, 2018 Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. And for several years, another benefit to using this social media channel … Continue reading Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
James Potter — November 27, 2018 Follow @thelinkedinman — November 27, 2018 Tumisu / Pixabay Despite the fact that the recruitment industry is so small on LinkedIn, it is still a fabulous place to recruit staff, but you don’t necessarily have to pay to do so. The techniques to recruit on LinkedIn are similar to … Continue reading 5 Ways to Recruit for Free on LinkedIn (and 2 That Aren’t)
Arik Hanson — November 16, 2018 — November 16, 2018 Last week, Edelman exec, David Armano made an interesting post on LinkedIn. His question: Do you respond to everyone who reaches out to you professionally for help? It’s a great question and one I’ve struggled with as long as I’ve been a solo (nine years … Continue reading Do You Respond to Every Request on LinkedIn?
LinkedIn Revamps Pages From Scratch, Making It Interactive by Laurie Sullivan @lauriesullivan, November 14, 2018 LinkedIn, Microsoft’s business network, announced major product updates this week to Pages and its News feed. The changes aim to help the company bring in a reported $2 billion from its media business, mostly through advertising revenue, by the end of … Continue reading LinkedIn Revamps Pages From Scratch, Making It Interactive
Tod Plotkin — November 8, 2018 Follow @greenbuzzagency — November 8, 2018 If you’re a company, you have might have seen Linkedin’s suggestion to upload native video. Video helps consumers have more visibility into your company, which can lead to higher engagements and interactions with your brand. For starters, native video is a video that … Continue reading 3 Tips for Successful Native Video on Linkedin
The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. Amy Gesenhues on October 29, 2018 at 2:58 pm LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this … Continue reading LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
Triniti Burton — October 9, 2018 Follow @Triniti_Int — October 9, 2018 80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as a thought leader or influencer through mastery of LinkedIn B2B marketing can deepen engagement with high-value audiences and provide significant visibility for your … Continue reading LinkedIn B2B Marketing: How These 8 Influencers are Crushing It
Virginia Franco — October 8, 2018 Follow @VAFrancoResumes — October 8, 2018 LinkedIn is a social site — a place for finding others and getting found. From personal experience, I can say with confidence that the more effort you put into using it the greater your ROI. There are many myths and misnomers out there … Continue reading LinkedIn Myths, Misnomers and Mishaps
Lorraine Pavel — September 14, 2018 — September 14, 2018 There’s no secret that the power of social media is incredible. Everyone knows about Facebook, Twitter and Instagram. All these social channels are here to help you connect with your clients, colleagues and other professionals. However, when it comes to LinkedIn, we are talking about … Continue reading LinkedIn Best Practices for Business in 2018
