Mary Lister — March 13, 2019 — March 13, 2019 We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. There are tons of B2B marketers out there leveraging the platform to spread brand … Continue reading LinkedIn Advertising Cheatsheet
Colleen McKenna — March 12, 2019 Follow @Colleen_Intero — March 12, 2019 Billboard, bio or book. This pretty much sums up the three types of LinkedIn Summary sections we typically see. Each, while they may make sense to the person who writes and posts it, may not make sense to someone who is skimming, reviewing, … Continue reading The Most Important 2000 Characters on Your LinkedIn Profile
Autumn Sullivan — March 1, 2019 — March 1, 2019 If you are using your personal LinkedIn account as part of your brand’s social selling strategy, you should keep an eye on your social selling index (SSI). And if you’re not using your personal LinkedIn account, you should be. LinkedIn is the new popular kid … Continue reading How to Determine Your Social Selling Index on LinkedIn
Young Entrepreneur Council — February 15, 2019 Follow @YEC — February 15, 2019 LinkedIn can be a valuable resource for reaching out and connecting with fellow professionals, as well as a good way to share ideas or thought leadership. To find out how best to establish — and build — your following on the site, … Continue reading 8 Approaches You Can Use to Strengthen Your LinkedIn Following
James Potter — February 12, 2019 Follow @thelinkedinman — February 12, 2019 Whilst you can see your own picture when you look at your own profile not everyone else can necessarily. I’ve recently spotted quite a few profiles where you cannot see the photograph until you have connected to them, but with that comes a … Continue reading Has Your Picture Disappeared to Others on LinkedIn?
Benji Bateman — February 5, 2019 — February 5, 2019 A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. Those days are over. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $ 1 billion in quarterly revenue. As … Continue reading How to Optimize Your LinkedIn Profile and Increase Your Influence
Veronica Green-Gott — January 30, 2019 — January 30, 2019 BedexpStock / Pixabay LinkedIn. The professional network for finding jobs, digital networking, and sharing opinions. Unlike other social media networks where most users share their opinions on their spouse’s latest late-night out or trade campy gifs, LinkedIn is meant to bolster the professional pursuits of … Continue reading 5 Reasons Your LinkedIn Profile Sucks
Brian Basilico — December 21, 2018 Follow @bbasilico — December 21, 2018 BedexpStock / Pixabay Are you on LinkedIn? Chances are you are. Now, the second part of that is, are you using it effectively? And my guess to the answer to that question is no. Why is that? Well, most people have an … Continue reading How Can Emotional Intelligence Make LinkedIn More Powerful?
Susan Friesen — December 21, 2018 Follow @eVisionMedia — December 21, 2018 Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. And for several years, another benefit to using this social media channel … Continue reading Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
James Potter — November 27, 2018 Follow @thelinkedinman — November 27, 2018 Tumisu / Pixabay Despite the fact that the recruitment industry is so small on LinkedIn, it is still a fabulous place to recruit staff, but you don’t necessarily have to pay to do so. The techniques to recruit on LinkedIn are similar to … Continue reading 5 Ways to Recruit for Free on LinkedIn (and 2 That Aren’t)
